Sue Scheff: STOMP Out Bullying Launches New Website in time for School Openings

Shortly school will be opening throughout our country, bullying is an expanding and explosive form of malicious attacks on kids and teens.  Whether you are being attacked verbally or online, bullying hurts! Bullying can leave long lasting emotional scars that people may not be able to see on the outside, but on the inside a child is hurting.

STOMP Out Bullying™ is an initiative of Love Our Children USA™ the National nonprofit leader that honors, respects and protects children. Its mission is to break the cycle of violence against children. Since 1999, it has paved the way in prevention and has become the ‘Go-To‘ prevention organization for all forms of violence and neglect against children in the U.S.

STOMP Out Bullying has proudly launched their new website as a new school year is about to begin.  This website offers a vast amount of educational and valuable information on bullying prevention, hotlines, and many fantastic celebrity videos and PSA’s.

For parents, educators, administers, daycare providers, STOMP Out Bullying new website also offers an adult page.  On this page you will find tip sheets to help you understand and prevent bullying and cyberbullying, as well as cell phones and mobile safety.

With school only a few weeks away, take the time to be prepared and educated on a very serious concern today, bullying.

Bullying hurts. Watch video are read more.

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Sue Scheff: Wild West 2.0 – The Digital Frontier Hits Your Home – Be Ready!

Do you use the Internet?  Sure you do, you are reading this article.  Are you a business owner, looking for a job or even looking for date?  Your online life has become your real life.  Scary as it sounds, people won’t take the time to determine if Google is telling the truth or you are. 

Wild West 2.0 is hitting book shelves very shortly and if you use the Internet, you better get your copy as soon as you can.  If you are a parent with a teen that will soon be applying to college, do you know that his or her virtual profile will most likely be visited by college admissions?  Did you know if you are looking for employment chances are very good that who you are interviewing with has Googled you.  What does Google say about you?

Wild West 2.0 written by ReputationDefender founder, Michael Fertik and David Thompson, together have given you an excellent guide to help you manage your digital reputation.  Not only will you find useful tips and advice on building your online presence, you will better understand the forces driving your virtual image.

If you think you are immune to Internet slime, defamation and a few ugly keystrokes and click of a mouse won’t hurt you, think again.  Read Google Bomb, The Untold Story of the $11.3M Verdict That Changed the Way We Use the Internet. This landmark case that was tried in Broward County, ended with an $11.3M jury verdict for damages.  Yes, there can be a price for malicious attacks online.

The how:  Order Wild West 2.0 on Amazon today.  Visit their website and blog at www.wildwest2.com and follow them on Twitter.

The why:   Order Google Bomb on Amazon today. Visit www.googlebombbook.com for more information and follow on Twitter.

The where: Everywhere!  Remember, the Internet never forgets!

Someday, somewhere, sometime, someone will be Googling YOU!   What will the Internet say about you?

Subscribe today (click above this article), there will be more inside the Wild West 2.0 and why it is a book that can literally save lives!

Read more.Click here to find out more!

Sue Scheff: Reader’s View Gives Fantastic Reveiw of Google Bomb

Google Bomb: The Untold Story of the $11.3M Verdict That Changed the Way We Use the Internet

John W. Dozier Jr. and Sue Scheff
Health Communications, Inc. (2009)
ISBN 9780757314155
Reviewed by Irene Watson for Reader Views (01/10)

First of all, I have to say “Google Bomb” may be the most important book anyone that has Internet presence should read. Owning a number of online businesses myself, I was eager to read this book because I wanted to know more about Sue Scheff’s experience and the successful outcome of a lawsuit. Her case was the first in Internet defamation and landed her $11.3M. But, there was so much more I learned than her story.
Written by Sue Scheff herself, as well as John W. Dozier Jr., a Internet law attorney, “Google Bomb” not only tells of Scheff’s experience with defamation by nasty people but also the emotional trauma she went through. For a site that started off being a helpful site to parents of troubled teens, it ended up smeared all over the Internet as deceptive. The interesting aspect is that the disparaging comments went viral and ended up on the top of the Google search engine. Consequently, potential visitors to Scheff’s site were redirected to derogatory and defaming information.

Dozier’s parts of the book follow Scheff’s comments and experience. They intermingle, giving the reader a fuller understanding of how others can control your site by, for e.g., creating anchor texts on their site but using your information and directing the visitors to their site where the defamatory information exists. Or, in other cases, the anchor texts are used by competitors so the visitors are directed to their sites instead of yours.

Dozier also explains how you can protect yourself against such attacks and gives suggestions of some Internet companies that offer this service. He also goes into copyright violations, cyberstalking, the Striesand Effect, hacking, spamming, and theft of trademarks. As I mentioned before, this could be the most important book you could read. It sure is for me. I used a full container of sticky tabs to mark important information and areas I need to re-read and implement.

“Google Bomb” is highly recommended because it gives you important information of what could happen to innocent people if not protected or on top of matters. Unfortunately there are many laws not in place to protect us on the Internet so we have to take our own responsibility to be cognizant and one way is to sign up for Google Alerts. This book isn’t meant to scare the site holders, but to inform them of what could happen if not aware. Awareness is the key, and by reading “Google Bomb” I can guarantee you will become more aware than you were before.

On www.readersview.com

Sue Scheff: Conversations with Moms Interview

conversationswithmomsbadge

By Maria Melo

If you haven’t read my review on the, “Google Bomb” book, be sure to read it.  It is the untold story of the landmark internet case that won Sue Scheff $11.3 million for defamation of character.  I was so amazed with what I read, that I just had to follow through with some questions.

Click here  for my complete interview.

Sue Scheff: Chat Room Safety Tips

teen-chat-roomsDoes your child, teen or do you venture into “Chat Rooms” online? Chat rooms are among the riskiest places on the Net for children and teens. Most Internet Predators are lingering waiting for their next victim in a variety of chat rooms. Don’t allow it to be your child.

As a Parent Advocate, I encourage all parents to take the steps to educate your children about cyber safety with a strong emphasis on chat room safety. October is National Cyber Safety Awareness Month, which is a reason for you to set aside time to sit with your kids and discuss what lurks online.

Here are some great Chat Room safety tips from Connect Safely to share with your family:

Remember that what you say in a chat room or instant messaging session is live — you can’t take it back or delete it later.

Don’t say anything you wouldn’t want the public to know — this includes your full name, your address, phone number of other personal information.

Don’t get together with someone you meet in a chat room. If you must, meet in a public place and bring along some friends.

Don’t reveal your actual location or when and where you plan to hang out.

Choose a nickname that’s not sexually suggestive and doesn’t give away your real name.

If someone says or does something creepy, block them and don’t respond.

Just sign out if the topic turns to sex. That can often lead somewhere you don’t want to go.

For more info: Connect Safely,iKeepSafe, ReputationDefender/MyChild, Google Bomb Book, Love Our Children USA, The Kristin Helms Internet Safety Foundation, Cati Cares.

Also on Examiner.com

Sue Scheff: Internet Fact vs Internet Fiction


What are they saying about you?

National Cyber Safety Awareness month is a reason for you to take a closer look at who you are virtually.

Many people believe that if they are not online; don’t use Twitter, Facebook, MySpace or other social media that you are immune to what lurks in cyberspace.

This couldn’t be further from the truth. There may come a day when you need employment (or new employment), or want to apply to college (even adults), or simply want to join your local community center. Will someone be reviewing your application? Is your resume perfect for a certain position but you are not getting a call? Do you own a small business and your phones have stopped ringing? What does Google say about you?

Let’s look at another angle. Your child is in competitive sports, or your spouse is a member of a prestigious club, or your parents own the local dry cleaners (or any small business), or you are the president of the PTA, etc. Then there is one upset and/or jealous person that feels you are getting too much attention. Or your child gets the lead in a school play while their child was eliminated?

It only takes a few keystrokes and a click of the mouse before your world in your small little town can become virtually incorrect as you are now accused of malicious acts, even harming your child, being an unfaithful spouse or worse. I have received many emails that this is not unheard of, and people’s lives are devastated from others with intent to ruin your life. Afterall the Internet is a extra-large city with limited regulations and no jails.

Be proactive with your online profile. Take the time to insure your reputation. Whether you are a housewife, a parent, a career professional, a student and others – you are not immune to Internet gossip. Years ago gossip was limited to your own geographically area, now it can go worldwide very quickly. A 20 year reputation can be ruined in 20 minutes with a few vicious keystrokes.

Many Internet readers do not take the time to figure out Internet fact verses Internet fiction. Internet gossip can go viral in a matter of minutes, days, weeks and suddenly you have become someone that has the plague and no one wants to be around you or hire you.

During National Cyber Safety Awareness Month take an hour to build your online image. I posted some tips in an earlier article, Internet image: Tips to maintain your virtual profile and image.
For more info: Read my new book, Google Bomb! The Untold Story of the $11.3M Verdict that Changed the Way We Use the Internet.  You may also want to consider an online reputation management service, ReputationDefender.

Also on Examiner.com

Sue Scheff: A Way Through Raves about Google Bomb book!

awaythroughGoogle Bomb by John W Dozier Jr. and Sue Scheff

Reviewed by Jane Balvanz

We all know the drill the flight attendant gives before the plane takes off. “Ladies and gentleman, please note the compartment above where the oxygen masks are stored. In case of an emergency, they will drop down. Please put your oxygen mask on first before assisting children or others.” We know why. If you can’t protect yourself first, you can’t help anyone else.

The Google Bomb book is a metaphoric oxygen mask. If we want to protect our kids from cyber bullying, we need to know what can happen to adults on the Internet. While it’s a wonderful place to communicate, conduct business, and access information, the Internet is also a virtual place with cyber land mines. You can’t navigate around them if you don’t know they exist.

A line from the book made me sit up and take notice: “Parents, if you cannot use and understand the technology your kids are using, then don’t allow them to use it. Period.” This wasn’t a call for parents to shut off their kids’ computers, cell phones, or ban them from technological advances. It was a call for parents to know as much as their children about technology, because what you don’t know about the Internet can hurt you….and your family.

This brings to mind one of my friends. She’s a successful business owner, financially astute, and her business is not Internet dependent. In fact, she’s so successful she doesn’t even have to advertise. She’s savvy, but she doesn’t know how to navigate on a computer let alone access the Internet. Her children know more about this technology than she does. They are six and seven.

Now to the matter of why the Google Bomb book exists. Sue Scheff, renowned and respected child and parent advocate and founder of Parents Universal Resource Experts (P.U.R.E.), became the target of unfathomable Internet defamation. She was hit by a Google Bomb. Because of false, defamatory material written about her on the Internet, she became a magnet for serious cyber stalkers and their followers. For a while, Sue’s life was not her own. Her story reads like the horrifying cyber nightmare you never want to experience and a “how to” in case you do.

Though reeling from cyber abuse, Sue refused to become a victim. She took measures to address the damage done. Lucky for us, John Dozier, Jr. and Sue chose to write this book. We benefit because Google Bomb teaches us ways to protect ourselves and our families from Internet abuse. One invaluable section, Top Ten Steps You Can Take to Protect Yourself Online, outlines how to take action immediately. The steps are preventative – think oxygen mask vs. domino effect. When your reputation is attacked online, the following can fall, one after the other: others’ trust in you, your job performance, your business, your area of expertise, your self-esteem, chances for advancement, and maybe your job. Your children may be teased or shunned because of it, and the result can be on beyond devastating. Just ask Sue.

In the end, Sue won an $11.3M lawsuit against her cyber stalker. The road was long and painful. The verdict was a landmark decision that changed the way we use the Internet. As you seek to guide and protect your children regarding Internet usage, seek to protect yourself as well. Put your own oxygen mask on first.