Digital Journal Interviews Sue Scheff on Google Bomb Book

Google is the world’s top search engine used by millions each day. Anyone can be defamed easily, all searchable through Google. Author Sue Scheff talks about the Google Bomb and its impact on our life.
The Internet as a technology for information and quick, inexpensive communication may be fascinating for millions around the globe, but if put to malicious use against someone, it can be a paralyzing weapon.
That is what happened in the case of Sue Scheff, author of Google Bomb (HCI Books, 2009). In her book, co-authored with lawyer John W. Dozier, Sue tells the story of her victimization through serial defamatory attacks on the web that destroyed her professional career and trampled her personal reputation as well as her social life. Just by Googling her name, or that of her organization, countless people could mark her and her organization as evil entities, all because of false, malicious, and unchecked accusations (and even effusive abuse) made against her by someone who failed to use her for her own vested interests.

In today’s world, Google has become the measure of one’s reputation – hence the term “Google Bomb”. Standing up against the coercion, however, Sue finally won the historical $11.3 million defamation suit against the culprit responsible for her loss. It was very informative talking to Sue for an interview to run in the journal Recovering the Self (Vol. 3, No 1). Following is a slightly abridged version of Sue’s interview.

Read the entire interview here.

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Sue Scheff: Wild West 2.0 – The Digital Frontier Hits Your Home – Be Ready!

Do you use the Internet?  Sure you do, you are reading this article.  Are you a business owner, looking for a job or even looking for date?  Your online life has become your real life.  Scary as it sounds, people won’t take the time to determine if Google is telling the truth or you are. 

Wild West 2.0 is hitting book shelves very shortly and if you use the Internet, you better get your copy as soon as you can.  If you are a parent with a teen that will soon be applying to college, do you know that his or her virtual profile will most likely be visited by college admissions?  Did you know if you are looking for employment chances are very good that who you are interviewing with has Googled you.  What does Google say about you?

Wild West 2.0 written by ReputationDefender founder, Michael Fertik and David Thompson, together have given you an excellent guide to help you manage your digital reputation.  Not only will you find useful tips and advice on building your online presence, you will better understand the forces driving your virtual image.

If you think you are immune to Internet slime, defamation and a few ugly keystrokes and click of a mouse won’t hurt you, think again.  Read Google Bomb, The Untold Story of the $11.3M Verdict That Changed the Way We Use the Internet. This landmark case that was tried in Broward County, ended with an $11.3M jury verdict for damages.  Yes, there can be a price for malicious attacks online.

The how:  Order Wild West 2.0 on Amazon today.  Visit their website and blog at www.wildwest2.com and follow them on Twitter.

The why:   Order Google Bomb on Amazon today. Visit www.googlebombbook.com for more information and follow on Twitter.

The where: Everywhere!  Remember, the Internet never forgets!

Someday, somewhere, sometime, someone will be Googling YOU!   What will the Internet say about you?

Subscribe today (click above this article), there will be more inside the Wild West 2.0 and why it is a book that can literally save lives!

Read more.Click here to find out more!

Sue Scheff: 2010 Social Media Predictions by Michael Fertik

This week CEO and Founder of Reputation Defender, Michael Fertik gives some fantastic 2010 Social Media Predictions that can help you help your future – technically.
In many ways, 2009 was a banner year for social media. While pioneering sites like Friendster were forced to finally cut their losses and sell, others, like Facebook, eclipsed 350 million users, setting a new precedent for social networking websites. With its 140 character “tweets,” Twitter brought micro-blogging to the masses, becoming one of the most talked about new companies in the world in the process.

Will social media continue to expand in 2010? Most experts agree that social media is more than just a fad, and will continue to be an integral part of our lives in the years to come. Perhaps nowhere will the importance of social media be felt than in the area of personal branding and online reputation management.

Recently, in a guest column for ZDNet, ReptuationDefender CEO Michael Fertik shared his social media predictions for the new year, and why he believes that 2010 will be the year of “Atomic Branding.” Check out Michael’s insights here.

Sue Scheff: ReputationDefender Expands with NameGrab – Own Your Identity!

Many of my readers know I am probably one of ReputationDefender’s largest fans.  If you have read my recent book, Google Bomb, you will completely understand why.

Back in 2003 I was attacked viciously online.  Slime balls of lies, twisted truths and much more.  In 2006 I won a landmark case with a jury verdict for damages of over $11M!  The jury sent a very clear and strong message – free speech does not condone defamation.  Be careful what you post online, it may not only haunt you later, it could cost you a bundle

After my court room victory, I felt vindicated and like a new person.  However what I didn’t realize is that all that ugly stuff online still existed. 

My next call-out was to Michael Fertik, CEO and Founder of what was, back in 2006, a small new company.  He assured me he could help me with my virtual image.  As promised, within a few months, I was back to myself both emotionally and virtually.

Since then, I have recommended these services to many people.  I receive hundreds of emails of people that are being harmed online. ReputationDefender  has grown from the few people I remember, to an entire staff of caring and dedicated people that are there to help you manage your online reputation.

For the record: I am not a spokesperson or sponsor of ReputationDefender.  I do not participate in their referral affiliate program and I have never received any gifts or money from them.  I am simply a very satisfied client.

Today they announced their latest service, NameGrab.  Here is their recent press release.  I am confident this is another fantastic asset to their growing and successful business.  Read on!

RepDefReputationDefender Launches Online Identity Management Service

NameGrab Allows Users to Control and Protect Their Names NameGrabAcross the Web, Dominate Search Results and Promote Their Personal Brands Online

REDWOOD CITY, CA–(Marketwire – November 16, 2009) – ReputationDefender, the leading comprehensive online reputation and privacy management company, today introduced NameGrab, a new service that allows users to control their online identities and promote their personal brands online. NameGrab’s proprietary technology automates the process of reserving your name across hundreds of social networking sites, thus ensuring both that search results produce the ‘real you’ and that your personal brand is accurately reflected online.

In today’s search-dominated world, your high-quality online identity has never been more crucial. NameGrab provides the tools to help you proactively secure that identity by claiming the most important social profiles on the Web on your behalf. Using NameGrab’s innovative technology, you can now:

–  Control and protect your name across the Web;
–  Own your name on hundreds of social networking sites, including
    Facebook, LinkedIn and Twitter;
–  Prevent imposters from posing as you online;
–  Dominate search results for your name; and
–  Ensure that people find the real you.

“It’s impossible to overstate the importance of protecting your good name on the Internet. By gaining control over your brand and image across social networking sites, you can ensure that friends, colleagues and potential customers using these powerful online properties can easily find the real you and not someone else,” said Michael Fertik, CEO and founder of ReputationDefender. “NameGrab is ideal for anyone with a presence online — new college graduates, job hunters, entrepreneurs, doctors, lawyers and realtors who use the Web for new client leads. NameGrab is the only service that makes reserving and managing your name across social networking sites truly effortless — ultimately putting control of your name back in your own hands, where it belongs.”

NameGrab is also available for businesses looking to improve customer connectivity and efficiently manage their online footprints. NameGrab provides access to all registered usernames and passwords within one convenient, secure location, limiting excess email, and allowing users to easily manage which profiles need content and be alerted to the latest social networks and new profile availability. For more information on NameGrab, please visit: http://www.namegrab.com

About ReputationDefender

ReputationDefender is the world’s only comprehensive online reputation and privacy management company. Through its suite of services, including MyReputation(SM), MyEdge(SM), MyChild(SM), and MyPrivacy(SM), ReputationDefender helps its customers manage and protect their online information. ReputationDefender also helps customers promote themselves and their businesses online. Headquartered in Silicon Valley, ReputationDefender serves customers in over 40 countries and has been featured in Washington Post and Forbes cover stories, Harvard Business Review, The Wall Street Journal and The New York Times.

Follow ReputationDefender on Twitter @RepDef

Visit ReputationDefenderBlog and get involved with the conversation and chatter!

Sue Scheff: Conversations with Moms Continues with her praise for Google Bomb Book

Conversations with Moms interviews our foreword author, Michael Fertik. conversationswithmomsbadgeCEO and Founder of ReputationDefender.

The response has been overwhelming to Google Bomb book and I am thrilled that the reviews just get better and better. Be sure to order your copy today.

Source: Conversations with Moms

By: Maria Melo

When I wrote about my review of the Google Bomb book, I was not surprised about all the emails and comments I received concerning online reputation. I felt like I had learned a lot from reading this book and was a little less naive about the potential threats online.

Soon after my review, I was contacted and asked if I wanted to speak with Michael Fertik, CEO of Reputation Defender. Of course I was intrigued and open to finding out more ways of how we can protect ourselves online.
I think my biggest concern online is keeping my children safe. I hear more and more about cyber-bullying and the damaging effects it has on the children being targeted. Kids can be cruel and the internet has become a weapon in spreading that cruelty. I like the way Michael described it best.
 
“In the past, kids passed notes in class to spread rumors and viciousness.  Now they use the internet.  The behavior has not changed, just the medium.”

Read complete interview: http://conversationswithmoms.com/2009/10/30/reputation-defender-protect-familys-online-reputation/

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Follow ReputationDefender on Twitter @RepDef

Follow Conversations with Moms on Twitter @ConversationsWM

Sue Scheff: Conversations with Moms Interview

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By Maria Melo

If you haven’t read my review on the, “Google Bomb” book, be sure to read it.  It is the untold story of the landmark internet case that won Sue Scheff $11.3 million for defamation of character.  I was so amazed with what I read, that I just had to follow through with some questions.

Click here  for my complete interview.

Sue Scheff: Another Great Book Review for Google Bomb Book

Google_BombCoverGoogle Bomb Review – The Untold Story of the $11.3M Verdict

By Conversations with Moms

When I first started being active on the internet, I was very naive to the Internet World. I’ve learned a lot in the past year and thought that I truly understood the power of the internet. Until I read, “Google™ Bomb”.

Lets just say that I now feel as though I lived in a cave. I was totally unaware of the true power and damage that the internet can do. I don’t know where I was in 2006 to not have heard of the landmark internet case that won Sue Scheff $11.3 million for defamation of character. The only thing I can think of is that I wasn’t active online and didn’t really pay attention to what happened in the internet world.

When I was asked to review this book, I was curious as to find out what could have happened to Sue to make her have won such a large lawsuit. I had never heard of the term Google™ Bomb and thought it would be an informative read. I HAD NO IDEA JUST HOW MUCH I WOULD LEARN.

I was happy to provide this review if only to spread the word of how vicious the internet could be and in hopes of getting the word out that there are simple things you can do to protect yourself.

Read the entire review here: http://conversationswithmoms.com/2009/10/20/google-bomb-review-untold-story-113m-verdict/?sms_ss=twitter

Part 2 will be tomorrow.