A new HEIGHT of cybercrimes, stalking, stolen identities, cyber-corruption and criminal predators with a keypad
Do you believe your online image, reputation and character are protected? Firewalls broken – hackers hacking – and you are now virtually invaded! Learn from Sue Scheff’s $11M defamation verdict that changed Internet Culture.
Google Bomb (n) or “link bomb”: Internet slang for a certain kind of attempt to raise the ranking of a given page in results from a Google search. (Wikipedia)
Sue Scheff was a regular person who found out in the most evil way what slander awaited her in cyberspace. Scheff’s business, reputation, and identity were stolen, livelihood ruined, her mental health threatened after viral defamatory statements emerged. Scheff was hit with a Google bomb.
Like an epidemic, Google bombs are the latest lethal legal weapon to destroy character and reputations. Our First Lady was hit. No one is immune. We must be proactive in maintaining our virtual profile.
Still standing and thriving after all she endured both personally and professionally, Scheff now helps others understand the depths of the Internet and what happens when revenge turns to e-venge.
IN THE NEWS: Over 400 newspapers have featured this landmark case. Including a 4-Part LA Times Series, Washington Post, Huffington Post, Wall Street Journal, USA Today, AARP, and many more. Here are snippets of Scheff’s advice on how to protect your image:
- Wall Street Journal “Until you go through a vengeful attack on your good name, service or business, you have no idea what a Google bomb can do to you.”
- AARP– “Limit the amount of information you provide on the Internet,” she now advises others. “The Internet is not only an educational tool, it can be a lethal weapon,”
- Washington Post –“if you don’t own your own name, someone else will.”
- Family Circle – “Use extreme caution…Whatever you say in the kitchen goes into your kid’s ears and can come out on the computer screen – and go viral!”
- LA Times – “We need very real repercussions for violating a reporter’s privacy in a motel room with a peep camera for mass voyeuristic consumption.”
LA Times – “The malicious stroke of a key has become the equivalent of a cyberbullet.” – Sue Scheff
Order Google Bomb today!
Google is the world’s top search engine used by millions each day. Anyone can be defamed easily, all searchable through Google. Author Sue Scheff talks about the Google Bomb and its impact on our life.
The Internet as a technology for information and quick, inexpensive communication may be fascinating for millions around the globe, but if put to malicious use against someone, it can be a paralyzing weapon.
That is what happened in the case of Sue Scheff, author of Google Bomb (HCI Books, 2009). In her book, co-authored with lawyer John W. Dozier, Sue tells the story of her victimization through serial defamatory attacks on the web that destroyed her professional career and trampled her personal reputation as well as her social life. Just by Googling her name, or that of her organization, countless people could mark her and her organization as evil entities, all because of false, malicious, and unchecked accusations (and even effusive abuse) made against her by someone who failed to use her for her own vested interests.
In today’s world, Google has become the measure of one’s reputation – hence the term “Google Bomb”. Standing up against the coercion, however, Sue finally won the historical $11.3 million defamation suit against the culprit responsible for her loss. It was very informative talking to Sue for an interview to run in the journal Recovering the Self (Vol. 3, No 1). Following is a slightly abridged version of Sue’s interview.
Read the entire interview here.
Google Bomb: The Untold Story of the $11.3M Verdict That Changed the Way We Use the Internet
John W. Dozier Jr. and Sue Scheff
Health Communications, Inc. (2009)
Reviewed by Irene Watson for Reader Views (01/10)
First of all, I have to say “Google Bomb” may be the most important book anyone that has Internet presence should read. Owning a number of online businesses myself, I was eager to read this book because I wanted to know more about Sue Scheff’s experience and the successful outcome of a lawsuit. Her case was the first in Internet defamation and landed her $11.3M. But, there was so much more I learned than her story.
Written by Sue Scheff herself, as well as John W. Dozier Jr., a Internet law attorney, “Google Bomb” not only tells of Scheff’s experience with defamation by nasty people but also the emotional trauma she went through. For a site that started off being a helpful site to parents of troubled teens, it ended up smeared all over the Internet as deceptive. The interesting aspect is that the disparaging comments went viral and ended up on the top of the Google search engine. Consequently, potential visitors to Scheff’s site were redirected to derogatory and defaming information.
Dozier’s parts of the book follow Scheff’s comments and experience. They intermingle, giving the reader a fuller understanding of how others can control your site by, for e.g., creating anchor texts on their site but using your information and directing the visitors to their site where the defamatory information exists. Or, in other cases, the anchor texts are used by competitors so the visitors are directed to their sites instead of yours.
Dozier also explains how you can protect yourself against such attacks and gives suggestions of some Internet companies that offer this service. He also goes into copyright violations, cyberstalking, the Striesand Effect, hacking, spamming, and theft of trademarks. As I mentioned before, this could be the most important book you could read. It sure is for me. I used a full container of sticky tabs to mark important information and areas I need to re-read and implement.
“Google Bomb” is highly recommended because it gives you important information of what could happen to innocent people if not protected or on top of matters. Unfortunately there are many laws not in place to protect us on the Internet so we have to take our own responsibility to be cognizant and one way is to sign up for Google Alerts. This book isn’t meant to scare the site holders, but to inform them of what could happen if not aware. Awareness is the key, and by reading “Google Bomb” I can guarantee you will become more aware than you were before.
I was thrilled to be a guest on Traverse Legal Radio this week!
We talked about Internet Defamation and how it can devastate your business and reputation.
Learn more – click here to read the transcript and listen!
Reminder: Purchase Google Bomb book to learn more about how you can maintain your virtual image! Learn from my mistakes!
I was thrilled to see a Press Release in Canada this week. Google Bomb book has been doing exceptionally well not only in the United States, but also abroad. If you haven’t learned about my story – a cautionary tale of how vicious keystrokes can ruin your reputation virtually, read Google Bomb today – it also offers practical advice to protect yourself before you are hit with Internet slime!
Read Press Release.
Remember, your BFF today can be your foe tomorrow. Your soulmate today, can be your adversary tomorrow! No one is immune to Internet Slander – so take pre-cautions to secure your name online.