Cyber Hawks that Stalk!

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A new HEIGHT of cybercrimes, stalking, stolen identities, cyber-corruption and criminal predators with a keypad

Do you believe your online image, reputation and character are protected? Firewalls broken – hackers hacking – and you are now virtually invaded! Learn from Sue Scheff’s $11M defamation verdict that changed Internet Culture.

Google Bomb (n) or “link bomb”: Internet slang for a certain kind of attempt to raise the ranking of a given page in results from a Google search. (Wikipedia)

Sue Scheff was a regular person who found out in the most evil way what slander awaited her in cyberspace. Scheff’s business, reputation, and identity were stolen, livelihood ruined, her mental health threatened after viral defamatory statements emerged. Scheff was hit with a Google bomb.

Like an epidemic, Google bombs are the latest lethal legal weapon to destroy character and reputations. Our First Lady was hit. No one is immune.  We must be proactive in maintaining our virtual profile.

Still standing and thriving after all she endured both personally and professionally, Scheff now helps others understand the depths of the Internet and what happens when revenge turns to e-venge.

IN THE NEWS: Over 400 newspapers have featured this landmark case. Including a 4-Part LA Times Series, Washington Post, Huffington Post, Wall Street Journal, USA Today, AARP, and many more.  Here are snippets of Scheff’s advice on how to protect your image:


  • Wall Street Journal “Until you go through a vengeful attack on your good name, service or business, you have no idea what a Google bomb can do to you.”
  • AARP“Limit the amount of information you provide on the Internet,” she now advises others. “The Internet is not only an educational tool, it can be a lethal weapon,”
  • Washington Post“if you don’t own your own name, someone else will.”
  • Family Circle“Use extreme caution…Whatever you say in the kitchen goes into your kid’s ears and can come out on the computer screen – and go viral!”
  • LA Times – We need very real repercussions for violating a reporter’s privacy in a motel room with a peep camera for mass voyeuristic consumption.”

 LA Times –The malicious stroke of a key has become the equivalent of a cyberbullet.” – Sue Scheff

Order Google Bomb today!


Sue Scheff: Think Before You Post – Teen Expelled for FB Post

Just months away from graduation, 17 year-old Tennessee student, Taylor Cummings, was recently expelled from his high school.  Why? 

After weeks of butting heads with his coaches, Taylor, 17, logged on to the popular social networking site from home Jan. 3. He typed his frustrations for the online world to see: “I’ma kill em all. I’ma bust this (expletive) up from the inside like nobody’s ever done before.USA Today

A few nasty keystrokes and a click of the mouse and your life can be turned upside down!  Whether you are a student, business owner, parent, or anyone that uses social networking, remember, what goes online – stays online. 

Google Bomb, The Untold Story of the $11.3M Verdict That Changed the Way We Use the Internet,  is an example of an adult being held accountable.  Free speech does not condone defamation. 

In many schools now there is a zero tolerance for these types of threats.  We have had many sad endings with cyber threats, cyber suicides, cyberbullying, cyber stalking and other various ways that kids are hurting each other via keystrokes.

Taylor Cummings had a public profile on Facebook without any restrictions on who could see it.  This in itself should be a wake-up call to many.  Take the time to secure your privacy settings.  Think twice before allowing your profile to be public. 

Parents should take the time to review their children’s social networking sites.  Especially those that have teens that will be applying to colleges.  More and more colleges are using search engines to research their applicants.  What is Google saying about you?

Take the time to maintain your online image and learn to stop, think and consider what you are about to post or send.  Will it be considered threatening?  Will it be considered defamatory? Is it targeted to hurt someone?  Take the time to educate your children and teens about “what they post today, may haunt them tomorrow…”

Be an educated parent – you will have safer teens.

Read more on Examiner.

Sue Scheff: Reader’s View Gives Fantastic Reveiw of Google Bomb

Google Bomb: The Untold Story of the $11.3M Verdict That Changed the Way We Use the Internet

John W. Dozier Jr. and Sue Scheff
Health Communications, Inc. (2009)
ISBN 9780757314155
Reviewed by Irene Watson for Reader Views (01/10)

First of all, I have to say “Google Bomb” may be the most important book anyone that has Internet presence should read. Owning a number of online businesses myself, I was eager to read this book because I wanted to know more about Sue Scheff’s experience and the successful outcome of a lawsuit. Her case was the first in Internet defamation and landed her $11.3M. But, there was so much more I learned than her story.
Written by Sue Scheff herself, as well as John W. Dozier Jr., a Internet law attorney, “Google Bomb” not only tells of Scheff’s experience with defamation by nasty people but also the emotional trauma she went through. For a site that started off being a helpful site to parents of troubled teens, it ended up smeared all over the Internet as deceptive. The interesting aspect is that the disparaging comments went viral and ended up on the top of the Google search engine. Consequently, potential visitors to Scheff’s site were redirected to derogatory and defaming information.

Dozier’s parts of the book follow Scheff’s comments and experience. They intermingle, giving the reader a fuller understanding of how others can control your site by, for e.g., creating anchor texts on their site but using your information and directing the visitors to their site where the defamatory information exists. Or, in other cases, the anchor texts are used by competitors so the visitors are directed to their sites instead of yours.

Dozier also explains how you can protect yourself against such attacks and gives suggestions of some Internet companies that offer this service. He also goes into copyright violations, cyberstalking, the Striesand Effect, hacking, spamming, and theft of trademarks. As I mentioned before, this could be the most important book you could read. It sure is for me. I used a full container of sticky tabs to mark important information and areas I need to re-read and implement.

“Google Bomb” is highly recommended because it gives you important information of what could happen to innocent people if not protected or on top of matters. Unfortunately there are many laws not in place to protect us on the Internet so we have to take our own responsibility to be cognizant and one way is to sign up for Google Alerts. This book isn’t meant to scare the site holders, but to inform them of what could happen if not aware. Awareness is the key, and by reading “Google Bomb” I can guarantee you will become more aware than you were before.


Sue Scheff: Don’t Get Caught Online Naked!

  • Are you looking for employment?
  • Is your teen applying to colleges?
  • Do you run a small business?
  • Are you dating online?
  • Does your career depend on your reputation?

It’s official; PEW study shows that about 75% of all Americans are using the Internet. More importantly over 53% of people are Googling each other! Do you know what Google is saying about you?

If you fall in any of the categories above, you have reason to be concerned about your virtual image. Being caught naked online doesn’t necessarily mean “butt” naked, however it does mean virtually exposed in ways that may not be flattering to you or your quest in life.

Google Bomb, The Untold Story of the $11.3M Verdict that Changed The Way We Use The Internet, is a great place to start on repairing and/or polishing your online image. Learn from my story, gain from my virtual disaster that lead to an awareness of the power of a keystroke. Google Bomb also offers great tools to help you dress yourself up online.

For more great tips  on maintaining your virtual profile, visit my series on Virtual Vanity.

Order Google Bomb book today and take control of your wardrobe virtually – remember, whether you are applying for a job, going on a date, or interviewing for admissions at a college – chances are very high someone will be Googling you.

What is a Google bomb?

Google Bomb (n) or “link bomb”: Internet slang for a certain kind of attempt to raise the ranking of a given page in results from a Google search. (Wikipedia)

Insure your cyber profile.  Learn how to wear your virtual clothes.

Also on Examiner.

Sue Scheff: Google Bomb book receives praise from California Defamation Law Blog

Google_BombCoverCalifornia attorney, Adrianos Facchetti, recently reviewed Google Bomb and his comments are amazing. I am always grateful that others are finally hearing and understanding what is happening in cyberspace. It is a growing and expanding problem as small businesses are suffering, reputations tainted, and lives being ruined by a some vicious keystrokes and clicks of a mouse.

Read the outstanding reviews click here.

Sue Scheff: Google Bomb Book Take 3


Gosh, my co-author  is not only a leading Internet Attorney – he and his team create amazing animation!  Of course, promoting our upcoming best selling book – Google Bomb!

Check out this new animation describing some of the Scofflaws of the Web today…..  You can read more abou tthem under Monsters of the Web on the recently launched website.

Sue Scheff: New Website for Google Bomb Book!

gb_nav_logoVisit –

Meet the authors, about the book and more!