Sue Scheff: Wild West 2.0 – The Digital Frontier Hits Your Home – Be Ready!

Do you use the Internet?  Sure you do, you are reading this article.  Are you a business owner, looking for a job or even looking for date?  Your online life has become your real life.  Scary as it sounds, people won’t take the time to determine if Google is telling the truth or you are. 

Wild West 2.0 is hitting book shelves very shortly and if you use the Internet, you better get your copy as soon as you can.  If you are a parent with a teen that will soon be applying to college, do you know that his or her virtual profile will most likely be visited by college admissions?  Did you know if you are looking for employment chances are very good that who you are interviewing with has Googled you.  What does Google say about you?

Wild West 2.0 written by ReputationDefender founder, Michael Fertik and David Thompson, together have given you an excellent guide to help you manage your digital reputation.  Not only will you find useful tips and advice on building your online presence, you will better understand the forces driving your virtual image.

If you think you are immune to Internet slime, defamation and a few ugly keystrokes and click of a mouse won’t hurt you, think again.  Read Google Bomb, The Untold Story of the $11.3M Verdict That Changed the Way We Use the Internet. This landmark case that was tried in Broward County, ended with an $11.3M jury verdict for damages.  Yes, there can be a price for malicious attacks online.

The how:  Order Wild West 2.0 on Amazon today.  Visit their website and blog at and follow them on Twitter.

The why:   Order Google Bomb on Amazon today. Visit for more information and follow on Twitter.

The where: Everywhere!  Remember, the Internet never forgets!

Someday, somewhere, sometime, someone will be Googling YOU!   What will the Internet say about you?

Subscribe today (click above this article), there will be more inside the Wild West 2.0 and why it is a book that can literally save lives!

Read more.Click here to find out more!


Sue Scheff: Valentine’s Day, Social Media and Your Gifts

Reputation Defender, the leader in protecting your online profile and helping you maintain your honest image, has some great advice on sending and receiving social media Valentine’s gifts.

Source: Reputation Defender Blog

This Valentine’s Day, keeping things “personal” between you and your significant other may mean not using social media or other online tools to express your genuine feelings. In other words, NOT sending Facebook flowers/hugs/lingerie/other assorted virtual gifts to someone you truly care about; NOT using E-Cards as a replacement for the real thing; and NOT uploading a video of yourself lip syncing (or worse actually singing) Marvin Gaye’s “Sexual Healing” in your underwear to YouTube to share with your partner and the rest of the online community. More often than not, the real thing is much more effective.

With those thoughts in mind, we here at ReputationDefender have compiled some Valentine’s Day social media tips designed to keep the day special for just you and whoever you choose to share it with:

  • Keep your Tweets and Facebook status updates PG-13 rated

Nobody wants to read about your Valentine’s night plans, no matter how subtle you are. So instead of tweeting “At the grocery store buying strawberries and chocolate sauce, hint, hint” or updating with “Can’t wait for my night with (add name here),” just keep it to yourself. Your Facebook friends will thank you for keeping mushy, gushy stuff off their update streams and your partner won’t hate you for announcing plans for “Horizontal mambo time.”

  • Don’t text or e-mail that “special” Valentine’s Day picture to your partner.

You can never be too sure where it’s going to end up. It’s well know that data doesn’t just disappear into a World Wide Web black-hole, never to appear again. It goes somewhere. So unless you want that sexy, pouty lipped image of you dressed in leopard lingerie to pop up on Hot or Not or God knows where else, save the outfits (or lack of outfits) for personal time.

  • Avoid the myriad “Who’s your perfect match?”, “What type of lover are you?”, and “Are you meant to be together?” quizzes on Facebook and other websites.

While knowing whether or not you’re compatible with Jessica Alba is helpful information, basing a relationship off of or even bothering to take an online quiz is about as constructive as proposing via Twitter. Besides being time wasters, quizzes can be detrimental to a relationship depending on how much thought you give them (“What do you mean I’m not your perfect match!?!”) and often are managed by third-party developers (who are known to have security issues).

  • Being genuine often means going the extra mile.

Nobody wants to read “I love you” in a tweet, Facebook message, or e-mail, particularly on Valentine’s Day. A Valentine’s Day E-Card is just as impersonal with the added annoyance that it’s carrying possible malware. Your best bet is sticking to tradition, i.e. cards, candies, flowers, etc. Besides preventing images or text from being seen by the wrong people, the traditional approach to Valentine’s Day says you care enough to at least stop at the drug store or supermarket on your way over.

Photo: XKCD

Sue Scheff: 2010 Social Media Predictions by Michael Fertik

This week CEO and Founder of Reputation Defender, Michael Fertik gives some fantastic 2010 Social Media Predictions that can help you help your future – technically.
In many ways, 2009 was a banner year for social media. While pioneering sites like Friendster were forced to finally cut their losses and sell, others, like Facebook, eclipsed 350 million users, setting a new precedent for social networking websites. With its 140 character “tweets,” Twitter brought micro-blogging to the masses, becoming one of the most talked about new companies in the world in the process.

Will social media continue to expand in 2010? Most experts agree that social media is more than just a fad, and will continue to be an integral part of our lives in the years to come. Perhaps nowhere will the importance of social media be felt than in the area of personal branding and online reputation management.

Recently, in a guest column for ZDNet, ReptuationDefender CEO Michael Fertik shared his social media predictions for the new year, and why he believes that 2010 will be the year of “Atomic Branding.” Check out Michael’s insights here.

Sue Scheff: Google Bomb Book

I was flattered and honored that Christopher Burgess would add Google Bomb book to his Blog on Online Safety and Online Reputation Management.

Here is the first part:

Online Safety: Reputation and Personal Brand (A review of the book – Google Bomb)

We all have a reputation. When you were young, you may have been known as the “ultra-smart” student or the one who wore “keds” or perhaps the “bratty one” or the “swimmer” – all labels. And as we matured the labels and nicknames associated with us adjusted. When we entered the working world we all were rated and graded on our clothes, performances, and achievements. Perhaps those judging were our customers, clients or supervisors and throughout the engagement our personal and professional reputations were formed and perhaps you had your professional dossier in hard copy and you also had the “hall file” or personal reputation. Today, the reputation is dynamic and while the hall file certainly remains, each of us as individuals has what is affectionately known as our personal brand.

Click here to read complete article >>>>>>

Sue Scheff: Internet Defamation Talk Radio

I was thrilled to be a guest on Traverse Legal Radio this week!

We talked about Internet Defamation and how it can devastate your business and reputation. 

Learn more – click here to read the transcript and listen!

Reminder: Purchase Google Bomb book to learn more about how you can maintain your virtual image!  Learn from my mistakes!

Sue Scheff: Wall Street Journal shares my story!

I was thrilled to be part of Columnist Elizabeth Bernstein’s articlein the Wall Street Journal – The Dark Side of ‘Webtribution’. She also listed my tips to help protect yourself online as well as wrote a fantastic column about what keystrokes can do to lives!
Click here to read her article dated 12/01/09.

Sue Scheff: ReputationDefender Expands with NameGrab – Own Your Identity!

Many of my readers know I am probably one of ReputationDefender’s largest fans.  If you have read my recent book, Google Bomb, you will completely understand why.

Back in 2003 I was attacked viciously online.  Slime balls of lies, twisted truths and much more.  In 2006 I won a landmark case with a jury verdict for damages of over $11M!  The jury sent a very clear and strong message – free speech does not condone defamation.  Be careful what you post online, it may not only haunt you later, it could cost you a bundle

After my court room victory, I felt vindicated and like a new person.  However what I didn’t realize is that all that ugly stuff online still existed. 

My next call-out was to Michael Fertik, CEO and Founder of what was, back in 2006, a small new company.  He assured me he could help me with my virtual image.  As promised, within a few months, I was back to myself both emotionally and virtually.

Since then, I have recommended these services to many people.  I receive hundreds of emails of people that are being harmed online. ReputationDefender  has grown from the few people I remember, to an entire staff of caring and dedicated people that are there to help you manage your online reputation.

For the record: I am not a spokesperson or sponsor of ReputationDefender.  I do not participate in their referral affiliate program and I have never received any gifts or money from them.  I am simply a very satisfied client.

Today they announced their latest service, NameGrab.  Here is their recent press release.  I am confident this is another fantastic asset to their growing and successful business.  Read on!

RepDefReputationDefender Launches Online Identity Management Service

NameGrab Allows Users to Control and Protect Their Names NameGrabAcross the Web, Dominate Search Results and Promote Their Personal Brands Online

REDWOOD CITY, CA–(Marketwire – November 16, 2009) – ReputationDefender, the leading comprehensive online reputation and privacy management company, today introduced NameGrab, a new service that allows users to control their online identities and promote their personal brands online. NameGrab’s proprietary technology automates the process of reserving your name across hundreds of social networking sites, thus ensuring both that search results produce the ‘real you’ and that your personal brand is accurately reflected online.

In today’s search-dominated world, your high-quality online identity has never been more crucial. NameGrab provides the tools to help you proactively secure that identity by claiming the most important social profiles on the Web on your behalf. Using NameGrab’s innovative technology, you can now:

–  Control and protect your name across the Web;
–  Own your name on hundreds of social networking sites, including
    Facebook, LinkedIn and Twitter;
–  Prevent imposters from posing as you online;
–  Dominate search results for your name; and
–  Ensure that people find the real you.

“It’s impossible to overstate the importance of protecting your good name on the Internet. By gaining control over your brand and image across social networking sites, you can ensure that friends, colleagues and potential customers using these powerful online properties can easily find the real you and not someone else,” said Michael Fertik, CEO and founder of ReputationDefender. “NameGrab is ideal for anyone with a presence online — new college graduates, job hunters, entrepreneurs, doctors, lawyers and realtors who use the Web for new client leads. NameGrab is the only service that makes reserving and managing your name across social networking sites truly effortless — ultimately putting control of your name back in your own hands, where it belongs.”

NameGrab is also available for businesses looking to improve customer connectivity and efficiently manage their online footprints. NameGrab provides access to all registered usernames and passwords within one convenient, secure location, limiting excess email, and allowing users to easily manage which profiles need content and be alerted to the latest social networks and new profile availability. For more information on NameGrab, please visit:

About ReputationDefender

ReputationDefender is the world’s only comprehensive online reputation and privacy management company. Through its suite of services, including MyReputation(SM), MyEdge(SM), MyChild(SM), and MyPrivacy(SM), ReputationDefender helps its customers manage and protect their online information. ReputationDefender also helps customers promote themselves and their businesses online. Headquartered in Silicon Valley, ReputationDefender serves customers in over 40 countries and has been featured in Washington Post and Forbes cover stories, Harvard Business Review, The Wall Street Journal and The New York Times.

Follow ReputationDefender on Twitter @RepDef

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