Anderson Cooper Discusses Cyberstalking with Sue Scheff

I was more than thrilled to meet Anderson Cooper and must say I was humbled by his sincere concern for those that are victimized by others that are being destroyed online by vicious keystrokes.

For those that don’t know my story, it starts in 2000 and ended in 2006 with a landmark victory for Internet Defamation and invasion of privacy.  My stories were written and published by Health Communications Inc (HCI – home of Chicken Soup for the Soup book series) and over the past decade, my mistakes and my knowledge has helped thousands of people and families to make better decisions for their teens and their virtual lives.

Whether you are considering residential therapy or thinking about creating a Facebook page, you will learn from the mistake I made.  After spending years in litigation – with two major victories – and almost being silenced to tell my story, I am here to not only share my story, but to be sure what happened to my daughter and myself doesn’t happen to others, but to let you know that what you post online today – can and will haunt you tomorrow!

Check out part of my segment on Anderson Cooperclick here.

My books: Wit’s End and Google Bomb are both available on Amazon!

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Cyber Hawks that Stalk!

Order today!

A new HEIGHT of cybercrimes, stalking, stolen identities, cyber-corruption and criminal predators with a keypad

Do you believe your online image, reputation and character are protected? Firewalls broken – hackers hacking – and you are now virtually invaded! Learn from Sue Scheff’s $11M defamation verdict that changed Internet Culture.

Google Bomb (n) or “link bomb”: Internet slang for a certain kind of attempt to raise the ranking of a given page in results from a Google search. (Wikipedia)

Sue Scheff was a regular person who found out in the most evil way what slander awaited her in cyberspace. Scheff’s business, reputation, and identity were stolen, livelihood ruined, her mental health threatened after viral defamatory statements emerged. Scheff was hit with a Google bomb.

Like an epidemic, Google bombs are the latest lethal legal weapon to destroy character and reputations. Our First Lady was hit. No one is immune.  We must be proactive in maintaining our virtual profile.

Still standing and thriving after all she endured both personally and professionally, Scheff now helps others understand the depths of the Internet and what happens when revenge turns to e-venge.

IN THE NEWS: Over 400 newspapers have featured this landmark case. Including a 4-Part LA Times Series, Washington Post, Huffington Post, Wall Street Journal, USA Today, AARP, and many more.  Here are snippets of Scheff’s advice on how to protect your image:

 

  • Wall Street Journal “Until you go through a vengeful attack on your good name, service or business, you have no idea what a Google bomb can do to you.”
  • AARP“Limit the amount of information you provide on the Internet,” she now advises others. “The Internet is not only an educational tool, it can be a lethal weapon,”
  • Washington Post“if you don’t own your own name, someone else will.”
  • Family Circle“Use extreme caution…Whatever you say in the kitchen goes into your kid’s ears and can come out on the computer screen – and go viral!”
  • LA Times – We need very real repercussions for violating a reporter’s privacy in a motel room with a peep camera for mass voyeuristic consumption.”

 LA Times –The malicious stroke of a key has become the equivalent of a cyberbullet.” – Sue Scheff

Order Google Bomb today!

Sue Scheff: Think Before You Post – Teen Expelled for FB Post

Just months away from graduation, 17 year-old Tennessee student, Taylor Cummings, was recently expelled from his high school.  Why? 

After weeks of butting heads with his coaches, Taylor, 17, logged on to the popular social networking site from home Jan. 3. He typed his frustrations for the online world to see: “I’ma kill em all. I’ma bust this (expletive) up from the inside like nobody’s ever done before.USA Today

A few nasty keystrokes and a click of the mouse and your life can be turned upside down!  Whether you are a student, business owner, parent, or anyone that uses social networking, remember, what goes online – stays online. 

Google Bomb, The Untold Story of the $11.3M Verdict That Changed the Way We Use the Internet,  is an example of an adult being held accountable.  Free speech does not condone defamation. 

In many schools now there is a zero tolerance for these types of threats.  We have had many sad endings with cyber threats, cyber suicides, cyberbullying, cyber stalking and other various ways that kids are hurting each other via keystrokes.

Taylor Cummings had a public profile on Facebook without any restrictions on who could see it.  This in itself should be a wake-up call to many.  Take the time to secure your privacy settings.  Think twice before allowing your profile to be public. 

Parents should take the time to review their children’s social networking sites.  Especially those that have teens that will be applying to colleges.  More and more colleges are using search engines to research their applicants.  What is Google saying about you?

Take the time to maintain your online image and learn to stop, think and consider what you are about to post or send.  Will it be considered threatening?  Will it be considered defamatory? Is it targeted to hurt someone?  Take the time to educate your children and teens about “what they post today, may haunt them tomorrow…”

Be an educated parent – you will have safer teens.

Read more on Examiner.

Sue Scheff: Reader’s View Gives Fantastic Reveiw of Google Bomb

Google Bomb: The Untold Story of the $11.3M Verdict That Changed the Way We Use the Internet

John W. Dozier Jr. and Sue Scheff
Health Communications, Inc. (2009)
ISBN 9780757314155
Reviewed by Irene Watson for Reader Views (01/10)

First of all, I have to say “Google Bomb” may be the most important book anyone that has Internet presence should read. Owning a number of online businesses myself, I was eager to read this book because I wanted to know more about Sue Scheff’s experience and the successful outcome of a lawsuit. Her case was the first in Internet defamation and landed her $11.3M. But, there was so much more I learned than her story.
Written by Sue Scheff herself, as well as John W. Dozier Jr., a Internet law attorney, “Google Bomb” not only tells of Scheff’s experience with defamation by nasty people but also the emotional trauma she went through. For a site that started off being a helpful site to parents of troubled teens, it ended up smeared all over the Internet as deceptive. The interesting aspect is that the disparaging comments went viral and ended up on the top of the Google search engine. Consequently, potential visitors to Scheff’s site were redirected to derogatory and defaming information.

Dozier’s parts of the book follow Scheff’s comments and experience. They intermingle, giving the reader a fuller understanding of how others can control your site by, for e.g., creating anchor texts on their site but using your information and directing the visitors to their site where the defamatory information exists. Or, in other cases, the anchor texts are used by competitors so the visitors are directed to their sites instead of yours.

Dozier also explains how you can protect yourself against such attacks and gives suggestions of some Internet companies that offer this service. He also goes into copyright violations, cyberstalking, the Striesand Effect, hacking, spamming, and theft of trademarks. As I mentioned before, this could be the most important book you could read. It sure is for me. I used a full container of sticky tabs to mark important information and areas I need to re-read and implement.

“Google Bomb” is highly recommended because it gives you important information of what could happen to innocent people if not protected or on top of matters. Unfortunately there are many laws not in place to protect us on the Internet so we have to take our own responsibility to be cognizant and one way is to sign up for Google Alerts. This book isn’t meant to scare the site holders, but to inform them of what could happen if not aware. Awareness is the key, and by reading “Google Bomb” I can guarantee you will become more aware than you were before.

On www.readersview.com

Sue Scheff: One Click Away from….

Have you thought about how dangerous a “click of a mouse” is?  Dangerous?

As you start a new year, take the time to educate yourself on Internet safety.  Learn how you can become proactive in your kids lives both online and off.  Learn how that one click can either open doors that you can benefit from, or enter hallways are dark and dangerous.

You can put as many parent safety controls on your computer system.  You can employ technical gadgets galore, but until you educate yourself and your kids about the dangers that can lurk online, you and your family are not 100% protected.

Yes, you can be just one click away:  Be sure it is a click into safety not danger.

Be an educated parent, you will have safer kids!

Also on Examiner.

Sue Scheff: 2010 Social Media Predictions by Michael Fertik

This week CEO and Founder of Reputation Defender, Michael Fertik gives some fantastic 2010 Social Media Predictions that can help you help your future – technically.
In many ways, 2009 was a banner year for social media. While pioneering sites like Friendster were forced to finally cut their losses and sell, others, like Facebook, eclipsed 350 million users, setting a new precedent for social networking websites. With its 140 character “tweets,” Twitter brought micro-blogging to the masses, becoming one of the most talked about new companies in the world in the process.

Will social media continue to expand in 2010? Most experts agree that social media is more than just a fad, and will continue to be an integral part of our lives in the years to come. Perhaps nowhere will the importance of social media be felt than in the area of personal branding and online reputation management.

Recently, in a guest column for ZDNet, ReptuationDefender CEO Michael Fertik shared his social media predictions for the new year, and why he believes that 2010 will be the year of “Atomic Branding.” Check out Michael’s insights here.

Sue Scheff: Google Bomb Book

I was flattered and honored that Christopher Burgess would add Google Bomb book to his Blog on Online Safety and Online Reputation Management.

Here is the first part:

Online Safety: Reputation and Personal Brand (A review of the book – Google Bomb)

We all have a reputation. When you were young, you may have been known as the “ultra-smart” student or the one who wore “keds” or perhaps the “bratty one” or the “swimmer” – all labels. And as we matured the labels and nicknames associated with us adjusted. When we entered the working world we all were rated and graded on our clothes, performances, and achievements. Perhaps those judging were our customers, clients or supervisors and throughout the engagement our personal and professional reputations were formed and perhaps you had your professional dossier in hard copy and you also had the “hall file” or personal reputation. Today, the reputation is dynamic and while the hall file certainly remains, each of us as individuals has what is affectionately known as our personal brand.

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