Sue Scheff: 2010 Social Media Predictions by Michael Fertik

This week CEO and Founder of Reputation Defender, Michael Fertik gives some fantastic 2010 Social Media Predictions that can help you help your future – technically.
In many ways, 2009 was a banner year for social media. While pioneering sites like Friendster were forced to finally cut their losses and sell, others, like Facebook, eclipsed 350 million users, setting a new precedent for social networking websites. With its 140 character “tweets,” Twitter brought micro-blogging to the masses, becoming one of the most talked about new companies in the world in the process.

Will social media continue to expand in 2010? Most experts agree that social media is more than just a fad, and will continue to be an integral part of our lives in the years to come. Perhaps nowhere will the importance of social media be felt than in the area of personal branding and online reputation management.

Recently, in a guest column for ZDNet, ReptuationDefender CEO Michael Fertik shared his social media predictions for the new year, and why he believes that 2010 will be the year of “Atomic Branding.” Check out Michael’s insights here.

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Sue Scheff: Google Bomb Book Explodes in Canada

I was thrilled to see a Press Release in Canada this week.  Google Bomb book has been doing exceptionally well not only in the United States, but also abroad.  If you haven’t learned about my story – a cautionary tale of how vicious keystrokes can ruin your reputation virtually, read Google Bomb today – it also offers practical advice to protect yourself before you are hit with Internet slime!

Read Press Release.

Remember, your BFF today can be your foe tomorrow.  Your soulmate today, can be your adversary tomorrow! No one is immune to Internet Slander – so take pre-cautions to secure your name online.

Sue Scheff: ReputationDefender Expands with NameGrab – Own Your Identity!

Many of my readers know I am probably one of ReputationDefender’s largest fans.  If you have read my recent book, Google Bomb, you will completely understand why.

Back in 2003 I was attacked viciously online.  Slime balls of lies, twisted truths and much more.  In 2006 I won a landmark case with a jury verdict for damages of over $11M!  The jury sent a very clear and strong message – free speech does not condone defamation.  Be careful what you post online, it may not only haunt you later, it could cost you a bundle

After my court room victory, I felt vindicated and like a new person.  However what I didn’t realize is that all that ugly stuff online still existed. 

My next call-out was to Michael Fertik, CEO and Founder of what was, back in 2006, a small new company.  He assured me he could help me with my virtual image.  As promised, within a few months, I was back to myself both emotionally and virtually.

Since then, I have recommended these services to many people.  I receive hundreds of emails of people that are being harmed online. ReputationDefender  has grown from the few people I remember, to an entire staff of caring and dedicated people that are there to help you manage your online reputation.

For the record: I am not a spokesperson or sponsor of ReputationDefender.  I do not participate in their referral affiliate program and I have never received any gifts or money from them.  I am simply a very satisfied client.

Today they announced their latest service, NameGrab.  Here is their recent press release.  I am confident this is another fantastic asset to their growing and successful business.  Read on!

RepDefReputationDefender Launches Online Identity Management Service

NameGrab Allows Users to Control and Protect Their Names NameGrabAcross the Web, Dominate Search Results and Promote Their Personal Brands Online

REDWOOD CITY, CA–(Marketwire – November 16, 2009) – ReputationDefender, the leading comprehensive online reputation and privacy management company, today introduced NameGrab, a new service that allows users to control their online identities and promote their personal brands online. NameGrab’s proprietary technology automates the process of reserving your name across hundreds of social networking sites, thus ensuring both that search results produce the ‘real you’ and that your personal brand is accurately reflected online.

In today’s search-dominated world, your high-quality online identity has never been more crucial. NameGrab provides the tools to help you proactively secure that identity by claiming the most important social profiles on the Web on your behalf. Using NameGrab’s innovative technology, you can now:

–  Control and protect your name across the Web;
–  Own your name on hundreds of social networking sites, including
    Facebook, LinkedIn and Twitter;
–  Prevent imposters from posing as you online;
–  Dominate search results for your name; and
–  Ensure that people find the real you.

“It’s impossible to overstate the importance of protecting your good name on the Internet. By gaining control over your brand and image across social networking sites, you can ensure that friends, colleagues and potential customers using these powerful online properties can easily find the real you and not someone else,” said Michael Fertik, CEO and founder of ReputationDefender. “NameGrab is ideal for anyone with a presence online — new college graduates, job hunters, entrepreneurs, doctors, lawyers and realtors who use the Web for new client leads. NameGrab is the only service that makes reserving and managing your name across social networking sites truly effortless — ultimately putting control of your name back in your own hands, where it belongs.”

NameGrab is also available for businesses looking to improve customer connectivity and efficiently manage their online footprints. NameGrab provides access to all registered usernames and passwords within one convenient, secure location, limiting excess email, and allowing users to easily manage which profiles need content and be alerted to the latest social networks and new profile availability. For more information on NameGrab, please visit: http://www.namegrab.com

About ReputationDefender

ReputationDefender is the world’s only comprehensive online reputation and privacy management company. Through its suite of services, including MyReputation(SM), MyEdge(SM), MyChild(SM), and MyPrivacy(SM), ReputationDefender helps its customers manage and protect their online information. ReputationDefender also helps customers promote themselves and their businesses online. Headquartered in Silicon Valley, ReputationDefender serves customers in over 40 countries and has been featured in Washington Post and Forbes cover stories, Harvard Business Review, The Wall Street Journal and The New York Times.

Follow ReputationDefender on Twitter @RepDef

Visit ReputationDefenderBlog and get involved with the conversation and chatter!

Sue Scheff: Conversations with Moms Continues with her praise for Google Bomb Book

Conversations with Moms interviews our foreword author, Michael Fertik. conversationswithmomsbadgeCEO and Founder of ReputationDefender.

The response has been overwhelming to Google Bomb book and I am thrilled that the reviews just get better and better. Be sure to order your copy today.

Source: Conversations with Moms

By: Maria Melo

When I wrote about my review of the Google Bomb book, I was not surprised about all the emails and comments I received concerning online reputation. I felt like I had learned a lot from reading this book and was a little less naive about the potential threats online.

Soon after my review, I was contacted and asked if I wanted to speak with Michael Fertik, CEO of Reputation Defender. Of course I was intrigued and open to finding out more ways of how we can protect ourselves online.
I think my biggest concern online is keeping my children safe. I hear more and more about cyber-bullying and the damaging effects it has on the children being targeted. Kids can be cruel and the internet has become a weapon in spreading that cruelty. I like the way Michael described it best.
 
“In the past, kids passed notes in class to spread rumors and viciousness.  Now they use the internet.  The behavior has not changed, just the medium.”

Read complete interview: http://conversationswithmoms.com/2009/10/30/reputation-defender-protect-familys-online-reputation/

Google_BombCover

Follow ReputationDefender on Twitter @RepDef

Follow Conversations with Moms on Twitter @ConversationsWM

Sue Scheff: Conversations with Moms Interview

conversationswithmomsbadge

By Maria Melo

If you haven’t read my review on the, “Google Bomb” book, be sure to read it.  It is the untold story of the landmark internet case that won Sue Scheff $11.3 million for defamation of character.  I was so amazed with what I read, that I just had to follow through with some questions.

Click here  for my complete interview.

Sue Scheff: Another Great Book Review for Google Bomb Book

Google_BombCoverGoogle Bomb Review – The Untold Story of the $11.3M Verdict

By Conversations with Moms

When I first started being active on the internet, I was very naive to the Internet World. I’ve learned a lot in the past year and thought that I truly understood the power of the internet. Until I read, “Google™ Bomb”.

Lets just say that I now feel as though I lived in a cave. I was totally unaware of the true power and damage that the internet can do. I don’t know where I was in 2006 to not have heard of the landmark internet case that won Sue Scheff $11.3 million for defamation of character. The only thing I can think of is that I wasn’t active online and didn’t really pay attention to what happened in the internet world.

When I was asked to review this book, I was curious as to find out what could have happened to Sue to make her have won such a large lawsuit. I had never heard of the term Google™ Bomb and thought it would be an informative read. I HAD NO IDEA JUST HOW MUCH I WOULD LEARN.

I was happy to provide this review if only to spread the word of how vicious the internet could be and in hopes of getting the word out that there are simple things you can do to protect yourself.

Read the entire review here: http://conversationswithmoms.com/2009/10/20/google-bomb-review-untold-story-113m-verdict/?sms_ss=twitter

Part 2 will be tomorrow.

 

Sue Scheff: Google Bomb book Continues to get High Praises and Reviews

Google_BombCover· Who should purchase Google Bomb?

Every person with a name and reputation which they wish to protect should purchase this book. You don’t have to be a technological titan to understand the examples provided. The take-away knowledge provides you a fighting chance to protect, and when necessary, reclaim your reputation. My adage re family online safety is: “Invest in your family’s online safety, commensurate with the value of your family.” This book’s modest price is asymmetrical to the increased value you’ll experience in your reputation safety quotient.

· Why you should purchase Google Bomb

Google Bomb is road-map clear, no missed exits, nor wrong turns, no questionable advice. It is an arrow in your quiver, so that you may defend yourself and/or prepare yourself should you have the unfortunate experience of receiving the vile ill-will of another via the social media environment in which we collectively exist – you do have a fighting chance.

· How Google Bomb touched me

Only infrequently does a book cause a reader to experience a personal visceral reaction; for me, it’s happened only once before. Google Bomb, the telling of Sue Scheff’s personal story in the recovery of her good name and reputation, is such a book, it moved me, and it will move you. Allow me to explain.

Those who know me well will have immediate understanding why a book which charts the Herculean efforts required to reclaim your good name, reputation and professional stature following the actions of a few to destroy, such resonated with me. You see, once you’ve traversed that road of false accusations, you never wish to replicate the journey again, and you’d wish it upon no one.

When it’s happening it’s surreal and unbelievable. Once the realization you aren’t dreaming hits home, you are either overwhelmed and capitulate, in effect self-declared road-kill or you take inventory of all your resources and deduce your good name and honorable reputation are the only remnants of your life worth protecting. You then take these remnants and use them to form the foundation of your reclamation efforts. Even if your first steps may feel a bit like Don Quixote tilting at windmills, persevere, what journey ever started off with every experience preordained?

I appreciated the description of the pivotal moment when Sue described the last straw, the straw which caused her to stand up and say, “Enough already.” I had complete visualization of her reaction when the miscreants who had been attacking her persona and her company, began attacking her children. I had no doubt her “mother bear” instinct to fight and protect her offspring was fully awake and it was game-on!

Unfortunately, bad things do happen to good people. You strive, perhaps seemingly altruistically to bring goodness to this world and awaken one day to find yourself surrounded by vile and unconscionable accusations. Your mindset describes the event as “stupefying,” you are now seemingly being punished for your good works. Google Bomb describes such an experience, Sue’s experience.

· What to do and how to do it

John Dozier’s insightful discussion of events, throughout the book, is clear and concise – the reader can easily understand the, “why” behind each of Sue’s actions. I found myself rereading and noting the legal and technical strategy employed as Sue’s reputation was reclaimed. I was nodding my head with great satisfaction as those wishing ill will upon Sue and her family were identified, held accountable and brought before the courts where they were ultimately held responsible and duly punished.

· Applicability for businesses and intellectual property

John’s extrapolation of his methodologies to the realm of a small, medium, or large company’s reputation and intellectual property protection is spot-on. My own book “Secrets Stolen, Fortunes Lost” was stolen within 60 days of publication from my publisher, and then shared via peer-to-peer networks (see my article Secrets Stolen, No Just the Intellectual Property which describes the experience). Plainly spoken, if you have intellectual property, “Have a strategy!” to protect it.

· Reputation Defense

Highlighting the good works of Michael Fertik’s Reputation Defender, was personally appreciated, as it reoriented my compass with respect to his firm – I’ll be re-engaging the company to learn more about their capabilities. My first encounter with Reputation Defender can only be described as “going sideways” and I have no doubt it was an anomalous event – I look forward to learning more from Michael or his staff, as Sue’s experiences described in Google Bomb, clearly show them to be effective.

· Google Bomb’s call to action

I agree with and wish to associate myself with the call-to-action contained in the book. We are all responsible for keeping our shared online community safe. When self-policing and self-control fail, then we do require meaningful laws availed to law enforcement and prosecutors. Laws having backbone and are easily understood and are flexible enough to anticipate evolution of technology are required. In essence our current situation is analogous to having a population center of millions without a “time-out” corner.

In my opinion, we need alignment of state and federal statutes which will hold accountable those engaging in cyber stalking, invasion of our privacy, personal impersonation and character defamation. In the United States, well meaning legislators are acting individually and from the optic of their constituent states – we need federal action. Furthermore, restraining orders need to have appropriate meat attached to their bones, with a need to integrate 21st century technologies – in the physical world 100 feet is measurable, in the virtual world, geographic borders are obscured – lets bring technological audit trails, access controlled environments and filtering into play.

It is no small task to fill the international voids which provide haven for both domestic and international criminal or malevolent individuals to operate with impunity, but instead of describing the difficulty, let’s get started. I’m all in! If we don’t all step up and contribute, then Sue’s story will be the first of many more to come.

· My personal thank you

In closing, I’d like Sue to know I’ve great personal empathy for the angst which she and her family experienced and I commend her for her display of personal courage and fortitude, from her decision to stand up and not take it any more, all the way through the sharing of her story so that others may learn from her experiences. For John, your work speaks for itself, nicely done sir.

Thank you Sue also for your good works both individually and through your Parents Universal Resource Experts (PURE); it is clear you are one of the good people, and many families no doubt are grateful beyond their ability to articulate for the assistance you provided. Thank you John for your clear explanations of the legal strategy and steps one can take to protect oneself, you’ve empowered many.

By:
Christopher Burgess
Christopher is the senior security advisor within a Fortune 100 company. He is also the co-author of Secrets Stolen, Fortunes Lost, Preventing Intellectual Property Theft and Economic Espionage in the 21st Century
http://www.secretsstolen.com/
Twitter: @burgessct
This reviewer paid for this book