Parents Texting and Driving Worse Than Teens According to New Poll

ATTTextingNearly half of commuters self-reported texting while driving in a recent poll1, and 43% of those who did called it a “habit.”

Commuters are texting and driving even more than teens – 49%1, compared to 43%2.  And the problem has gotten worse.  Six in 10 commuters say they never texted while driving three years ago.

So while efforts to raise awareness of the dangers of texting while driving are working – 98% of commuters surveyed said they know sending a text or email while driving isn’t safe – there’s clearly more work to be done to change behaviors.

Survey sponsor AT&T* is calling on employers to help end texting while driving by taking action during National Distracted Driving Awareness Month in April, and beyond. It’s asking businesses to join the more than 165 organizations already engaged in the Texting & Driving-It Can Wait movement, and to use the policies, technologies and communications materials available free at att.com/itcanwait to help move their employees beyond being aware of the danger to making a personal commitment not to text and drive.

“Businesses can help keep their employees and others on the road safe by encouraging responsible behavior behind the wheel, including obeying all laws related to the use of electronic devices,” said U.S. Chamber of Commerce President and CEO Thomas J. Donohue. “We also encourage all businesses to consider joining the ‘It Can Wait’ movement to end texting while driving.  Together we can help turn the tide on this serious issue.”

Through It Can Wait, AT&T has reached millions with the insight that most text messages are trivial, and no text is worth dying for.  It has made the dangers of texting and driving real and personal by giving thousands of people hands-on experience with driving simulators and sharing the heart-wrenching stories of people – like Jamie Nash in this video – whose lives have been forever changed by texting-while-driving accidents. More than 1.3 million personal commitments never to text and drive have been made at ItCanWait.com, through Facebook, text-to-pledge, tweet-to-pledge or at events.

“Through the It Can Wait movement, AT&T is collaborating with employers, nonprofits, law enforcement, educators, legislators, professional associations and government agencies nationwide,” said AT&T Senior Executive Vice President and Global Marketing Officer Cathy Coughlin. “I’m confident, together we can save lives by encouraging millions more to make the personal commitment never to text and drive.”

For more information, please visit www.ItCanWait.com.

1 Commuter survey conducted by ResearchNow on behalf of AT&T

http://www.att.com/Common/about_us/pdf/twd_commutor_survey.pdf

2 Teen survey conducted by Beck Research on behalf of AT&T http://www.att.com/Common/about_us/txting_driving/att_teen_survey_executive.pdf

*AT&T products and services are provided or offered by subsidiaries and affiliates of AT&T Inc. under the AT&T brand and not by AT&T Inc.

The “It Can Wait” message is simple:  No text is worth dying for. AT&T would like to see texting and driving become as unacceptable as drinking and driving. They encourage ALL drivers to visit www.itcanwait.com to get informed on the issue, spread the word in their community and take the pledge to never text while driving.

MUST WATCH videos and pass on to ones  you care about:

Texting While Driving Statistics and Commuter Poll Results

AT&T Educates Students on the Dangers of Texting and Driving

You can also follow them on Twitter with hashtag #ITCANWAIT.

Advertisements

Leave a Reply

Fill in your details below or click an icon to log in:

WordPress.com Logo

You are commenting using your WordPress.com account. Log Out / Change )

Twitter picture

You are commenting using your Twitter account. Log Out / Change )

Facebook photo

You are commenting using your Facebook account. Log Out / Change )

Google+ photo

You are commenting using your Google+ account. Log Out / Change )

Connecting to %s