Sue Scheff: 2010 Social Media Predictions by Michael Fertik

This week CEO and Founder of Reputation Defender, Michael Fertik gives some fantastic 2010 Social Media Predictions that can help you help your future – technically.
In many ways, 2009 was a banner year for social media. While pioneering sites like Friendster were forced to finally cut their losses and sell, others, like Facebook, eclipsed 350 million users, setting a new precedent for social networking websites. With its 140 character “tweets,” Twitter brought micro-blogging to the masses, becoming one of the most talked about new companies in the world in the process.

Will social media continue to expand in 2010? Most experts agree that social media is more than just a fad, and will continue to be an integral part of our lives in the years to come. Perhaps nowhere will the importance of social media be felt than in the area of personal branding and online reputation management.

Recently, in a guest column for ZDNet, ReptuationDefender CEO Michael Fertik shared his social media predictions for the new year, and why he believes that 2010 will be the year of “Atomic Branding.” Check out Michael’s insights here.


Sue Scheff: Ouch! That wasn’t nice! Online Slime

What is Virtual Vanity? OUCH – it will hurt if not attended to.

What happens when you do find or see negative or not so nice comments about you online?  What happens when you read outright lies and twisted truths?  It can hurt, but it will hurt more (virtually speaking) if you engage.  Especially if you see some websites that seem like consumer protection websites, grievance sites, complaint forums etc.  Although some may be legit, there are many that are not.  Read about them in Google Bomb.

How to approach negative content:

•Be sure your early warning system is in place -set up Google Alerts and BackType
•Never, ever engage in it. Don’t fuel or feed it. That is exactly what the perpetrator wants, keep your cool and work diplomatically to get it removed.
•Determine the website that the negative content is posted on – look for the TOS (Terms of Service) or Code of Conduct
•Read the TOS (Terms of Service) or Code of Conduct and determine if the post is violating any of them such as: abusive language, slanderous content, harassing etc.
•Write the Support Team at the website and bring the post to their attention and exactly how it is violating its TOS and politely and professional ask them to remove it.
•Retain an online reputation service, they are usually the pros and cost effective verses the legal road.
•Last and most costly is retaining an attorney. Cease and desist letters are cost effective (usually approx $1000) however if you are not ready to litigate, I would recommend you don’t send one – most will take the letters and post them, and it will get worse for you.

Take control of your virtual presence today. <<< Go back.

What is virtual vanity? <<< Go back.

For more information, order Google Bomb today.  This book can literally save you from many Internet errors with your virtual image.  The approximately $10.00 book is priceless in value!

Sue Scheff: Resolutions Made to Be Broken

Resolutions made to be broken is not about bursting your great intentions, it is about bringing an awareness to our great intentions and hopefully challenging you to follow through with them.

Many view January 1st as turning over a new leaf and making some needed changes in your life that may not be working for you now.  Here are a few that although you will want to enter into 2010 with a firm conviction, remember that old cliché “never say never“.

1.  Resolution:  “I will never speak with __________ again!”  Many people have that one person or family member that has caused nothing but heartache and trouble in your life.  They are downers, they are always in some type of need or trouble and you are usually their brunt of relief.  Stating you will never be there for them is not realistic.  There may be an urgent issue that you will be there – you will speak with that person, even it if it to tell them you to stop contacting you.  For those of you going through a divorce (especially a nasty one) and don’t have children, you can make yourself the resolution you won’t be talking to them again, however the correspondence with the attorney’s will speak for you.

2.  Resolution:  “I never will attend church again. This past year has been so awful, where was God?”  There are people that think like this, however to state you will never attend church for 2010 may not be a resolution you can keep.  What happens if a good friend or family member is getting married in a church or unfortunately you have a funeral to attend at a church.  You will be in a church.  Hopefully you will come back for other reasons, but to make a resolution that you will never go to church can be extreme.

3. Resolution: “I will be positive in this new 2010 and release all my negative thoughts.”  Sounds great, and the belief in positive thinking is very powerful.  Realistically, there will be events that will interrupt those positive thoughts.  It is o-kay, that is life and it is not always perfect, but to say you will always be positive is a bit unrealistic.

4. Resolution: “I will never own a pet again.”  Have you recently suffered the loss of a pet?  You may tell yourself you will never get that attached again and won’t get another dog, cat, bird or whatever pet you had.  Keep in mind, you never know when you are out shopping and see those animals that need a good home or a find a stray cat that just won’t leave your property. 

5. Resolution:  “I just won’t make one.”  Yes, that way it will be broken, since deep down most people will quietly make a resolution without the pressure of others knowing about it.  This way when it is broken, only you will know about it.

Wishing you all a Happy, healthy and safe New Year no matter what your resolution is!  Just remember life is short and you need to do what is best for you!

Did you miss the Top Five Resolutions? Go Back. <<<<<<<<<<<<

Sue Scheff: Google Holiday Designs

With all the new Internet toys, gadgets, and more we can always rely on Google to bring us fresh and innovative designs.  For many of us in Florida, the palm tree holiday logo feels personal.  It is great the way they brought sunshine into a whisper of winter.

Times of the Internet reported today: Google is famous for their innovative logos that commemorate major events. Today is no different. Google has unveiled a number of Holiday Wishes logos that they plan on rotating for the rest of the Holiday season.

Happy holidays, Merry Christmas and a very prosperous New Year to everyone!

Remember, Twitter is also keeping up with times.  Have you seen how Twitter is helping one county keep drunk driving to a minimum? Click here.

Want to see the new logo’s?  Watch the slideshow.

Sue Scheff: Cybercrime TV to Present World Congress on School Cyber Threats

Cybercrime TV is inviting experts to address 600 policy makers at the International School Safety Convention in Denver, Colorado, April 22-23, 2010, as part of a special session on cyber threats faced by schools, students,teachers, and parents.

Washington, DC December 21, 2009 — Cybercrime TV ( ) is inviting experts to address 600 policy makers at the International School Safety Convention in Denver, Colorado, April 22-23, 2010, as part of a special session on cyber threats faced by schools, students, teachers, and parents.

The program chair for the session is Andy Purdy, former U.S. Department of Homeland Security cyber head, and founder of Cybercrime TV. High-definition television highlights of the proceedings will be distributed to media outlets worldwide. Cybercrime TV will also produce with participating speakers print materials and interactive presentations.

Purdy expects topics to include cyber security, cyber bullying, sexting, illegal file sharing, online predators, privacy issues, and potential threats to “middle-mile” broadband projects that connect schools to community responders.

Purdy is particularly interested in announcements about new initiatives that can impact legislation and national investment in securing schools.

Purdy’s invitation extends to book authors, filmmakers, documentary producers, researchers, lawmakers, community leaders, and technology developers.

Participants can use the website, Cybercrime.TV, to prepare for the convention and build a community of interest around their themes. The site offers registered members a variety of online tools for collaborating on video and multimedia presentations, as well as private workspaces for connecting with convention attendees.

The International School Safety Convention will take up 12 meeting spaces on the Denver campus of Johnson &Wales University College of Business. The 2-day event is being organized by international school safety leader Michael Dorn for the Denver-based groups, School Safety Partners ( ) and the Foundation for the Prevention of School Violence.

Attendees will be primarily high-level decision makers responsible for major school safety funding, business leaders interested in public-private partnerships, and members of the school construction community.

Within the convention, the main feature will be the innovative World Congress on School Safety, which will include Purdy’s session on school cyber threats. The fast pace of the agenda is designed to optimize group problemsolving.

Speakers will have a brief period of time in the Jared Polis Auditorium to present their views before a review panel and the general assembly, followed by questions and answers. They will then proceed to an adjoining conference room to continue their discussions with members of the media and other attendees.

In addition, speakers may take part in presentations covering all aspects of school safety prevention, preparedness, response, and recovery, scheduled in 2 more conference spaces.

The convention will be immediately followed by a 30-day television distribution window, during which broadcast video will be distributed to journalists, television news producers, and online and mobile news video providers at more than 25,000 news organizations on all continents.

Experts interested in participating in Purdy’s school cyber threats session are welcome to register at Cybercrime.TV and provide a brief profile.

 Also on Examiner.

Sue Scheff: Helping Charities When Times Are Tough

There is no denying many people this year are being effected by the economy.  With unemployment on the rise, foreclosures of many homes  – just putting food on the table has become a struggle with many average families.

Have you thought about non-profit organizations?  Some of those same people that used to regularly donate to charitable causes are finding it impossible to do this year.  This has been an extremely tough year for non-profits.

The Wall Street Journal Report had an excellent segment about finding qualified charities, tips for receipts and how to determine your tax deduction.  Watch the video  and learn more.

The American Institute of Philantrophy offers a smart tip list to review before you give to an organization. 

New York Examiner and Founder of Love Our Children USA, Ross Ellis, also wrote an excellent article on your last minute donations.  December 31st is a big day for charities and year-end giving by Ross Ellis will give you more guidance and resources so you can safely donate and help others.

Remember, giving can feel so good!  Take the time to pay it forward and this is one service that will never expire – you can always donate, especially at the last minute!

Watch video learn more – give safely!

Sue Scheff: Google Bomb Book

I was flattered and honored that Christopher Burgess would add Google Bomb book to his Blog on Online Safety and Online Reputation Management.

Here is the first part:

Online Safety: Reputation and Personal Brand (A review of the book – Google Bomb)

We all have a reputation. When you were young, you may have been known as the “ultra-smart” student or the one who wore “keds” or perhaps the “bratty one” or the “swimmer” – all labels. And as we matured the labels and nicknames associated with us adjusted. When we entered the working world we all were rated and graded on our clothes, performances, and achievements. Perhaps those judging were our customers, clients or supervisors and throughout the engagement our personal and professional reputations were formed and perhaps you had your professional dossier in hard copy and you also had the “hall file” or personal reputation. Today, the reputation is dynamic and while the hall file certainly remains, each of us as individuals has what is affectionately known as our personal brand.

Click here to read complete article >>>>>>