The Internet is a wonderful educational tool but can also work against us if not properly used.
The dangers of technology, especially for kids and teens, has been in the media for the past several years. Whether it is cyberbullying or Internet predators, South Florida especially is not a stranger to these horrific events.
For teens looking forward to higher education and especially applying for scholarships to help them with financing college, they need to think before they post on their social networking sites such as Facebook.
According to a 2011 Kaplan study, 80% of college admissions are using search engines and a students’ social media presence to screen their applicants which means your college application isn’t the only papers being reviewed about your child. Exactly how does their digital footprint look?
Now let’s talk money. Especially in today’s economy many families and students are applying for as many scholarships are they can. Recent reports, like college admissions, are also using students’ social media presence to determine whether they are deserve the scholarship.
Facebook is obviously the largest social networking site that many use. Isn’t it time to encourage your teen to sit down and clean it up? Especially with the latest Timeline, it is simply a click away to see pictures or comments that maybe just don’t need to be there.
You may think because your child’s Facebook is set on private you are safe. Don’t be fooled. If it’s online, it’s usually public information – remember your child is friends with friends that may not not have their privacy settings set as high.
Don’t risk losing a scholarship or a college of your choice for a dumb remark online or a compromising photo!
3 Tips to maintain your teen’s digital resume:
- Set up your Google, MSN, Bing, Twilert alerts (always know when there is something online about you so you can address it immediately). It only takes a few minutes, it is free and can save you a lot of reputation repair later on.
- Buy your own URL in your teen’s name. This can be less than $10.00 through GoDaddy and you can own your own online real estate. Building a site can be easy and if you can do it with your personal interests, it sets the tone for your future.
- Create a Blog about you and your interests. This is free. Use your name as the URL. You can use Blogger.com or WordPress.com. Both are user friendly and again, create it about you and your interests. Keep your grammar and spelling in check.
If you need to know what happens when you don’t maintain and take pre-cautions with our online profile, read Google Bomb! This is a cautionary tale of how a flourishing and successful career of over a decade can literally be brought to its’ knees due to a few keystrokes and a click of a mouse.
June 2, 2012 Posted by Sue Scheff | Cyber Defamation, Cyber Safety, Cyber Slander, Cyber Tips, Data Safety, Google, Google Bomb, Internet Defamation, internet safety, Internet Slander, Online Defamation, Online Image, Online Profile, Online Reputation Management, Online Resume, Online Safety | college options, College Scholarship, cyber profile, cyber safey, managing online reputation, Online Image, online networking, Online reputation, Online Resume, Social Networking, teens posting online | Leave a Comment
By Ted Claypoole and Theresa Payton
Who is looking at you online?
April 21, 2012 Posted by Sue Scheff | Cyber Defamation, Cyber harassment, Cyber Safety, Cyber Slander, Cyber Tips, cyberbully, cyberbullying, Cyberstalking, ID theft, identity theft, Internet Abuse, Internet Books, Internet Defamation, Internet Law, Internet Slander | Cyber Safety, Internet Books, Internet Privacy, internet safety, Online Privacy, online security, Protecting Your Internet Identity, Protecting your online safety, Ted Claypoole, Theresa Payton | Leave a Comment
For those that don’t know my story, it starts in 2000 and ended in 2006 with a landmark victory for Internet Defamation and invasion of privacy. My stories were written and published by Health Communications Inc (HCI – home of Chicken Soup for the Soup book series) and over the past decade, my mistakes and my knowledge has helped thousands of people and families to make better decisions for their teens and their virtual lives.
Whether you are considering residential therapy or thinking about creating a Facebook page, you will learn from the mistake I made. After spending years in litigation – with two major victories – and almost being silenced to tell my story, I am here to not only share my story, but to be sure what happened to my daughter and myself doesn’t happen to others, but to let you know that what you post online today – can and will haunt you tomorrow!
January 7, 2012 Posted by Sue Scheff | Cyber Defamation, Cyber Slander, Cyber Tips, cyberbully, cyberbullying, Cyberstalking, Google Bomb, Google Bomb Book, Internet Abuse, Internet Books, Internet Defamation, Internet Law, internet safety, Internet Slander, Online Defamation, Online Image, Online Reputation Management, Online Reputation Management Services, Online Resume, Online Safety, Sue Scheff | Cyber Defamation, cyberbullying, Cyberstalking, Google Bomb Book, Internet Defamation, Online defamation, Sue Scheff | Leave a Comment
A new HEIGHT of cybercrimes, stalking, stolen identities, cyber-corruption and criminal predators with a keypad
Do you believe your online image, reputation and character are protected? Firewalls broken – hackers hacking – and you are now virtually invaded! Learn from Sue Scheff’s $11M defamation verdict that changed Internet Culture.
Google Bomb (n) or “link bomb”: Internet slang for a certain kind of attempt to raise the ranking of a given page in results from a Google search. (Wikipedia)
Sue Scheff was a regular person who found out in the most evil way what slander awaited her in cyberspace. Scheff’s business, reputation, and identity were stolen, livelihood ruined, her mental health threatened after viral defamatory statements emerged. Scheff was hit with a Google bomb.
Like an epidemic, Google bombs are the latest lethal legal weapon to destroy character and reputations. Our First Lady was hit. No one is immune. We must be proactive in maintaining our virtual profile.
Still standing and thriving after all she endured both personally and professionally, Scheff now helps others understand the depths of the Internet and what happens when revenge turns to e-venge.
IN THE NEWS: Over 400 newspapers have featured this landmark case. Including a 4-Part LA Times Series, Washington Post, Huffington Post, Wall Street Journal, USA Today, AARP, and many more. Here are snippets of Scheff’s advice on how to protect your image:
- Wall Street Journal “Until you go through a vengeful attack on your good name, service or business, you have no idea what a Google bomb can do to you.”
- AARP- “Limit the amount of information you provide on the Internet,” she now advises others. “The Internet is not only an educational tool, it can be a lethal weapon,”
- Washington Post –“if you don’t own your own name, someone else will.”
- Family Circle – “Use extreme caution…Whatever you say in the kitchen goes into your kid’s ears and can come out on the computer screen – and go viral!”
- LA Times – “We need very real repercussions for violating a reporter’s privacy in a motel room with a peep camera for mass voyeuristic consumption.”
LA Times – “The malicious stroke of a key has become the equivalent of a cyberbullet.” – Sue Scheff
December 10, 2011 Posted by Sue Scheff | Cyber Defamation, Cyber Safety, Cyber Tips, cyberbully, cyberbullying, Google, Google Bomb, Google Bomb Book, Internet Abuse, Internet Books, Internet Defamation, Internet Slander, Online Defamation, Online Image, Online Profile, Online Reputation Management, Online Reputation Management Services, Online Resume, Online Safety, Sue Scheff | Cyber attacks, Cyberstalking, Google Bomb, Google Bomb Book, Internet Defamation, Internet Law, internet safety, Internet Slander, Sue Scheff | Leave a Comment
Google is the world’s top search engine used by millions each day. Anyone can be defamed easily, all searchable through Google. Author Sue Scheff talks about the Google Bomb and its impact on our life.
The Internet as a technology for information and quick, inexpensive communication may be fascinating for millions around the globe, but if put to malicious use against someone, it can be a paralyzing weapon.
That is what happened in the case of Sue Scheff, author of Google Bomb (HCI Books, 2009). In her book, co-authored with lawyer John W. Dozier, Sue tells the story of her victimization through serial defamatory attacks on the web that destroyed her professional career and trampled her personal reputation as well as her social life. Just by Googling her name, or that of her organization, countless people could mark her and her organization as evil entities, all because of false, malicious, and unchecked accusations (and even effusive abuse) made against her by someone who failed to use her for her own vested interests.
In today’s world, Google has become the measure of one’s reputation – hence the term “Google Bomb”. Standing up against the coercion, however, Sue finally won the historical $11.3 million defamation suit against the culprit responsible for her loss. It was very informative talking to Sue for an interview to run in the journal Recovering the Self (Vol. 3, No 1). Following is a slightly abridged version of Sue’s interview.
January 22, 2011 Posted by Sue Scheff | bullying, Cyber Defamation, Cyber Safety, Cyber Slander, cyberbully, cyberbullying, Google, Google Bomb, Google Bomb Book, Internet Abuse, Internet Books, Internet Defamation, Internet Law, internet safety, Internet Slander, John Dozier, Online Defamation, Online Image, Online Profile, Online Reputation Management, Online Resume, Online Safety, parent advocate, Parent's Universal Resource Experts, Sue Scheff | Cyber Safety, Cyber Slander, cyberbully, Internet Abuse, Internet Defamation, internet safety, Internet Slander, John Dozier, Michael Fertik, Parent's Universal Resource Experts, Parenting Teens | Leave a Comment
At first glance you would think this is a misprint, but after applying online to a health food store, a young college grad student was asked to provide his Facebook link as part of the application process. Before doing this, he did change his photo, and this is not implying his photo was inappropriate, however really wasn’t what you want a potential employer to view. It was a silly photo of him and his friends on a Merry-Go-Round, not exactly a first impression you want a future employer to view or misunderstand.
In reality, many employers and college admissions are viewing Facebook pages. We don’t need The Social Network movie that took the number one spot for two weeks in a row, to remind us of how powerful the Internet has become.
Just recently, Jessica Bennett, wrote an amazing article for Newsweek – “What The Internet Knows About You.” If you haven’t read it, now would be a good time, and remember to pass it on to your friends and family.
With each passing day your privacy is becoming slimmer and slimmer. When it comes to your safety and the safety of your family, you need to take precautions to insure your cybersafety and your virtual resume. What is your Faceboook insurance?
With this information, as the holidays are approaching and many teens will be looking for seasonal help, they may want to take a double-take at their Facebook page. If you are an adult looking for a job, needless to say, it can’t hurt to re-evaluate what you are posting online.
What may seem humorous to you and your friends, could be offensive to others. Privacy is a gift, and how much you want to give is up to you. However give with caution!
Don’t learn the lesson the hard way, “Google Bomb! The Untold Story of the $11.3M Verdict That Changed the Way We Use the Internet,” a story everyone needs to read.
October 23, 2010 Posted by Sue Scheff | Community Service, Community Sevice, Cyber Defamation, Cyber Safety, Google, Google Bomb, Google Bomb Book, Internet Books, Internet Defamation, internet safety, Internet Slander, Online Defamation, Online Image, Online Profile, Online Reputation Management, Online Resume, Online Safety, Parent's Universal Resource Experts, Parenting Articles, Parenting Books, Parenting Teens, Sue Scheff, teen help | Facebook, Google Bomb Book, Internet Defamation, Internet Slander, Online Image, Online Resume, Online Safety, Parent's Universal Resource Experts, parenting, Sue Scheff, Virtual Resume | Leave a Comment
It is more likely than not that you have typed an email filled with anger and hit send before thinking about the consequences. It is even likely you have received an email that hurt your feelings and was simply ugly.
Emails fly through the day and through the night. Once you hit send, it could be the end of a friendship, job, relationship, or even marriage. Have you reviewed your email and thought about who will be seeing it? Who will be reading it? Or if it ends up as an exhibit in a court of law, will it come back to haunt you?
We can learn to maintain our stress level through breathing exercises or even counting to a hundred. It would benefit you if you are angry, upset, or have to deliver not so good news, to think twice before hitting send. Put that email in your drafts, think on it for twenty-four hours.
Like with bullying, these emails can have lasting emotional affects on the person receiving it. Is that your intent? If so, you truly need to step back from the keypad or mouse and re-evaluate this situation.
Teens and kids don’t always think before they hit send. Take the time to teach your children about the liabilities of sending “nasty-grams“. What you post or send today, may come back to haunt you tomorrow.
Think twice before you launch that email!
Read more on Examiner.
February 22, 2010 Posted by Sue Scheff | Cyber Safety, cyberbully, cyberbullying, internet safety, Internet Slander, Online Safety, Parent's Universal Resource Experts, Parenting Articles, Sue Scheff | Cyber Safety, cyberbully, cyberbullying, Emailing, internet safety, Parent's Universal Resource Experts, Sue Scheff | Leave a Comment
With the recent headlines about Katherine Evans and her victory in Broward County, Florida regarding a judge’s ruling, stated that she is allowed to sue her former principal.
Backed by lawyers from the Florida branch of the ACLU, Evans won her first victory this week when Judge Barry Garber ruled that she could proceed with the case because her Facebook group was protected by the First Amendment. “Evans’ speech falls under the wide umbrella of protected speech,” Garber wrote in his opinion. “It was an opinion of a student about a teacher, that was published off-campus, did not cause any disruption on-campus, and was not lewd, vulgar, threatening, or advocating illegal or dangerous behavior.” – Digital Trends
Free speech does not condone defamation, however is what Katherine Evans wrote defamatory? That doesn’t seem to be the case, the story is about the punishment that Evans received following posting ugly comments about one of her teachers.
Katherine Evans started the “Ms. Sarah Phelps is the worst teacher I’ve ever met!” group on Facebook back in 2007 and featured a photograph of the teacher and an invitation for other students to “express your feelings of hatred,” prompting a three-day suspension from school principal Peter Bayer. The suspension came two months after the page was taken down. Evans was also removed from Advanced Placement classes.
Evans wants to have the suspension removed from her disciplinary record and receive a nominal fee for the violation of her First Amendment rights.
Maybe this is an example of the old cliché, “if you don’t have something nice to say, don’t say anything.” Or in today’s digital world, “if you don’t have something nice to post, don’t post it.”
Remember, what goes online, stays online. What you post today can come back to haunt you later. If you are angry with someone, dislike your boss or teacher – think twice before you post about it. Today once you put it out there, it virtually impossible to take it back, and most people don’t want to end up in a courtroom – no matter what side you are on. There are never any winners. Except the lawyers, in my opinion.
Although Katherine Evans has been given the green light to file her case, free speech lives on, however when will people start realizing enough is enough with some forms of Internet abuse? Cyberbullying, Internet predators, and sexting are just the start of the ugliness that lurks online.
Eventually the laws need to catch up with the free for all cyberspace.
Read more on Examiner.
February 18, 2010 Posted by Sue Scheff | Cyber Safety, Cyber Slander, cyberbully, cyberbullying, Internet Abuse, Internet Defamation, Internet Law, internet safety, Internet Slander, Parent's Universal Resource Experts, Social Networking, Sue Scheff | Cyber Safety, cyberbully, cyberbullying, Facebook, Free Speech, Internet Defamation, Internet Law, internet safety, Sue Scheff | Leave a Comment
What is Virtual Vanity? OUCH – it will hurt if not attended to.
What happens when you do find or see negative or not so nice comments about you online? What happens when you read outright lies and twisted truths? It can hurt, but it will hurt more (virtually speaking) if you engage. Especially if you see some websites that seem like consumer protection websites, grievance sites, complaint forums etc. Although some may be legit, there are many that are not. Read about them in Google Bomb.
How to approach negative content:
•Be sure your early warning system is in place -set up Google Alerts and BackType
•Never, ever engage in it. Don’t fuel or feed it. That is exactly what the perpetrator wants, keep your cool and work diplomatically to get it removed.
•Determine the website that the negative content is posted on – look for the TOS (Terms of Service) or Code of Conduct
•Read the TOS (Terms of Service) or Code of Conduct and determine if the post is violating any of them such as: abusive language, slanderous content, harassing etc.
•Write the Support Team at the website and bring the post to their attention and exactly how it is violating its TOS and politely and professional ask them to remove it.
•Retain an online reputation service, they are usually the pros and cost effective verses the legal road.
•Last and most costly is retaining an attorney. Cease and desist letters are cost effective (usually approx $1000) however if you are not ready to litigate, I would recommend you don’t send one – most will take the letters and post them, and it will get worse for you.
For more information, order Google Bomb today. This book can literally save you from many Internet errors with your virtual image. The approximately $10.00 book is priceless in value!
December 28, 2009 Posted by Sue Scheff | Cyber Safety, Cyber Slander, cyberbully, cyberbullying, Google, Google Bomb, Google Bomb Book, Internet Abuse, Internet Books, Internet Defamation, internet safety, Internet Slander, Online Defamation, Online Image, Online Profile, Online Reputation Management, Sue Scheff | Cyber Safety, Cyber Slander, cyberbullying, Google Bomb Book, Google search, Online Safety, Online Slime, Reputation Defender, Reputation Management, Sue Scheff, Virtual Image, Virtual Vanity | Leave a Comment
Cybercrime TV is inviting experts to address 600 policy makers at the International School Safety Convention in Denver, Colorado, April 22-23, 2010, as part of a special session on cyber threats faced by schools, students,teachers, and parents.
Washington, DC December 21, 2009 – Cybercrime TV (http://www.cybercrime.tv ) is inviting experts to address 600 policy makers at the International School Safety Convention in Denver, Colorado, April 22-23, 2010, as part of a special session on cyber threats faced by schools, students, teachers, and parents.
The program chair for the session is Andy Purdy, former U.S. Department of Homeland Security cyber head, and founder of Cybercrime TV. High-definition television highlights of the proceedings will be distributed to media outlets worldwide. Cybercrime TV will also produce with participating speakers print materials and interactive presentations.
Purdy expects topics to include cyber security, cyber bullying, sexting, illegal file sharing, online predators, privacy issues, and potential threats to “middle-mile” broadband projects that connect schools to community responders.
Purdy is particularly interested in announcements about new initiatives that can impact legislation and national investment in securing schools.
Purdy’s invitation extends to book authors, filmmakers, documentary producers, researchers, lawmakers, community leaders, and technology developers.
Participants can use the website, Cybercrime.TV, to prepare for the convention and build a community of interest around their themes. The site offers registered members a variety of online tools for collaborating on video and multimedia presentations, as well as private workspaces for connecting with convention attendees.
The International School Safety Convention will take up 12 meeting spaces on the Denver campus of Johnson &Wales University College of Business. The 2-day event is being organized by international school safety leader Michael Dorn for the Denver-based groups, School Safety Partners (http://www.schoolsafetypartners.org ) and the Foundation for the Prevention of School Violence.
Attendees will be primarily high-level decision makers responsible for major school safety funding, business leaders interested in public-private partnerships, and members of the school construction community.
Within the convention, the main feature will be the innovative World Congress on School Safety, which will include Purdy’s session on school cyber threats. The fast pace of the agenda is designed to optimize group problemsolving.
Speakers will have a brief period of time in the Jared Polis Auditorium to present their views before a review panel and the general assembly, followed by questions and answers. They will then proceed to an adjoining conference room to continue their discussions with members of the media and other attendees.
In addition, speakers may take part in presentations covering all aspects of school safety prevention, preparedness, response, and recovery, scheduled in 2 more conference spaces.
The convention will be immediately followed by a 30-day television distribution window, during which broadcast video will be distributed to journalists, television news producers, and online and mobile news video providers at more than 25,000 news organizations on all continents.
Experts interested in participating in Purdy’s school cyber threats session are welcome to register at Cybercrime.TV and provide a brief profile.
Also on Examiner.
December 22, 2009 Posted by Sue Scheff | Cyber Defamation, Cyber Safety, Cyber Slander, cyberbully, cyberbullying, Internet Defamation, Internet Law, internet safety, Internet Slander, Online Defamation, Online Image, Online Profile, Online Safety, Parent's Universal Resource Experts, Parenting Articles, Parenting Blogs, Social Networking, Sue Scheff, Teen Violence | Andy Purdy, Cyber Safety, Cyber Threats, cyberbully, Cybercrime TV, Internet Abuse, Internet Law, internet safety, Parent's Universal Resource Experts, parenting, School Safety, School Violence, Sue Scheff | Leave a Comment
Sue Scheff Founder of Parents’ Universal Resource Experts and Author
Sue Scheff founded Parents’ Univeral Resource Experts (P.U.R.E) in 2001. It was created to help educate parents in a loosely regulated industry called “teen help.” After struggling with her own teenage daughter, she traveled down a road that was not only destructive to her – but put her daughter in harms way.
Sue Scheff is now a Parent Advocate and continues to help thousands of families with today’s teens. During her crusade to help inform others, she became a victim, and now survivor, of Internet Defamation and Slander. As with many people that have a voice to create change, you will have vocal enemies. However, free speech does not condone defamation or slander. After fighting back – a jury awarded Sue Scheff $11.3M verdict for damages. Order Google Bomb today!
Sue Scheff has appeared on many media outlets including ABC News 20/20 i-Caught, Anderson Cooper, The Rachael Ray Show, Lifetime Television, CNN Headline News, Fox Morning News with Mike and Juliet, Fox News Tampabay, CBS News with Katie Couric, BBC, CBC Sunday News Magazine, Newsweek, Washington Post, Washington Times, USA Today, Miami Herald, Veja, Forbes, and many more both National and International.
Sue’s first book – Wit’s End! is now available at all book stores and online at Amazon.
Sue’s second book – Google Bomb! is also available on Amazon and in major bookstores.
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